
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
With support of its partners and members, the Professional Beauty Federation distributes kits to help beauty professionals get back on their feet.

The Professional Beauty Association, whose mission is to advocate and fight for the rights and professionalism of the beauty industry, proudly announced the launch of Beauty Relief Kits to support licensed beauty professionals who have been impacted by the devastating California wildfires. These kits, packed with essential tools and supplies, are designed to help beauty professionals rebuild their livelihoods and resume their work.
In addition to the generous contributions made to PBA's Disaster Relief Fun--which has raised more than $150,000 to assist wildfire victims--the association has partnered with industry leaders to assemble these vital kits. Each kit includes items such s combs, color brushes, flat irons, curling irons and other professional tools to support beauty pros in getting back to business.
"These kits are just one part of our ongoing efforts to support those in need during this challenging time," says Leslie Perry, executive director of PBA. "We are incredibly grateful for the support of our members, partners, and sponsors, whose generosity has made this initiative possible. The beauty industry's strength lies in our ability to come together during times of crisis."

Beauty Relief Kits are available in limited quantities and are exclusively reserved for licensed beauty professionals. The kits can be picked up on Monday, February 3rd at SOS Beauty, located at 9100 Wilshire Blvd. Suite 500 in Beverly Hills. To reserve your kits and schedule pickup slots, click here.
PBA extends special thanks to its valued partners and members, including Amika, Fromm, Wahl, Oligo, JPMS, Helen of Troy, Hattori Hanzo, Framar, Robanda, GHD, Sam Villa and many others who have contribued to the Disaster Relief Fun and the Beauty Relief Kits.
For more information about PBA, please visit probeauty.org
About The Professional Beauty Association:The Professional Beauty Association (PBA) is dedicated to advocating and fighting for the rights and professionalism of the beauty industry, and is committed to the long-term success of beauty professionals and the businesses that employ and support them. As the largest and most inclusive trade organization representing the entire beauty industry, PBA advocates for legislation on behalf of the industry, including such things as fighting against deregulation. PBA also provides curated resources to empower members, including education, business tools and resources, curated healthcare and insurance options, exclusive events, charitable initiatives, scholarships, networking opportunities and proprietary reports and data. Members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. For more information on membership, please visit www.probeauty.org/join.
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Originally posted on Salon Today

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai