
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Polished Perfect by Twila True, a nail studio featuring luxury products and services, recently opened its first location at 801 Baker St., Costa Mesa, Calif. on Aug. 6. Offering expert nail art, uniformity of service and an emphasis on ...



Polished Perfect
Polished Perfect by Twila True, a nail studio featuring luxury products and services, recently opened its first location at 801 Baker St., Costa Mesa, Calif. on Aug. 6. Offering expert nail art, uniformity of service and an emphasis on sanitation, “Polished Perfect by Twila True was inspired by my time overseas where I experienced pristine nail care,” Founder and CEO Twila True says. “I was determined to introduce upscale yet affordable nail studios to the United States. I feel proud to offer an everyday indulgence to the Orange County area, where guests will find the highest level of cleanliness in a chic setting. We are dedicated to raising the standard for quality and want to be known as the go-to nail studio in Orange County for luxury, relaxation and service.”
Two experienced nail industry professionals will be on staff as studio managers to provide top quality service and oversee Polished Perfect by Twila True’s unique business model. All nail artists and stylists are eligible for 401(k) plans and health insurance following an introductory period, and are given opportunities for career growth with the professional beauty service provider.
“We're developing a whole new vocabulary around the nail service experience, " says Vicki Ornella, nail stylist. "It is redefining the experience for the guest from the moment they touch the front door, literally. The doors are very heavy, very beautiful and they signal that this is the start of something special. We are focusing on continuity between every stylist so the same standards apply to every service, no matter who the guest asks for that day. And we are super stringent about sterilization, going way beyond what State Board requires."
For more information about Polished Perfect by Twila True, including a menu of services and employment opportunities, or to book an appointment online, visit www.polishedperfect.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai