MENU
SEARCHPravana introduces the new ChromaSilk Ultra Hi-Lifts, designed to lift hair up to five levels and tone all in one step, without the use of bleach or other caustic chemicals. The nourishing formula, enhanced with pure silk and keratin amino ...
Formula on model: Ultra Hi-Lifts Beige + 30 Vol PRAVANA Crème Developer, color by @LaraCKay
Pravana introduces the new ChromaSilk Ultra Hi-Lifts, designed to lift hair up to five levels and tone all in one step, without the use of bleach or other caustic chemicals. The nourishing formula, enhanced with pure silk and keratin amino acids, enables stylists to create beautiful, healthy blondes while saving both time and money in the salon. This high-lifting single process color can be used to achieve global blonding, base color, balayage, foil highlighting, block coloring and more, while enhancing the quality of the hair.
Ultra Hi-Lifts come in six shades so stylists can get cool, neutral or warm results without unwanted brassiness. The color is formulated to be used on virgin hair levels six and up and is gentle enough for both on and off-the-scalp applications.
ChromaSilk Ultra Hi-Lifts include:
How to use: Mix one part Ultra Hi-Lifts shade of choice to two parts Pravana Crème Developer based on desired lift and final result. See the chart below:
For more information, visit pravana.com.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
