Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
PRODUCT REVIEW: Auraline Beauty for Flawless Skin
If you have a client in her 30's or 40's who complains they don’t recognize their skin anymore, introduce them to Auraline.
October 25, 2013
2 min to read
Everyone has those times of beauty discovery, those personal and professional beauty “Ah-Ha!” moments when you finally figure out how to put on false lashes (let adhesive get tacky before applying) or how to hold shears without your hands cramping up. Mine happened after I hit 40 and my skin hit a wall. It refused to cooperate; break outs, pores the size of moon craters and so-not glowing. But those multi-tasking wonder products called BB Creams (they are meant to moisturize, prime, protect, treat, and conceal, all in one) really helped to smooth, brighten and even provide sun protection. I was in love with my BB Cream. We were never breaking up and I was never going to break out again.
My new fave BB Cream comes from Auraline Beauty, a line of professional, private label cosmetics. Auraline Beauty complexion products have intense-sounding, high quality ingredients to aid in anti-aging including:
• Matrixyl® Synthe'6™ visibly helps improve the appearance of fine lines and wrinkles.
• Malvaceae Lipid Extract™ promotes a radiant and healthy glow by providing the appearance of an even skin tone.
• Synovea HR (Hexylresorcinol) helps to even and brighten skin tone.
I was also fortunate enough to be able to check out a concealer (fab!) and a brow tint (beauteous!) that work as well as the BB Cream. I give them all A’s!
BB Cream – An all-in-one wonder cream. This one-step skin perfecting BB Cream moisturizes, primes, perfects and protects skin instantly. With its ultra-smoothing and buildable properties, it instantly re-texturizes to give you the skin you’ve always wanted.
Full Cover Concealer – Imperfections are no match for this concealer. Erase your imperfections with ease using this blendable, long-lasting concealer. The highly concentrated and pigmented formula goes a long way to create flawless coverage.
Brow Tints – Keep your brows in tip-top shape with this multitasking brow gel. Set, tame, condition and tint brows with a flexible all-day hold that can’t be beat.
If you have a client who complains they don’t recognize their skin anymore, introduce them to Auraline.
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
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by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
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by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai