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SEARCHGrooming products are game-changers for men committed to polished style. Check out these new options.
Grooming products are game-changers for men committed to polished style. Check out these new options!
Aveda Men
Pure-Formance Grooming Essentials Kit
Trial-sized products including Pure-Formance Shampoo and Conditioner, Grooming Clay and Dual Action Aftershave. All products contain a phyto-active blend to soothe and relieve scalp and skin irritation and dryness.
Eufora HERO for Men
Molding Paste
Holds style all day and delivers both texture and body without leaving a white residue. Contains a petrolatum-free formulation that won’t clog follicles.
Indie Hair
Putty Clay #WreckIt
Product goes on like putty but sets like a clay, which creates an un-groomed style with a matte finish best used on dry hair.
Clubman
Shaving Cream
Leaves skin soft, smooth and refreshed. Aloe vera-enriched cream softens whiskers for for a closer shave.
Mitch
Heavy Hitter Shampoo
Deep-cleansing shampoo lathers up fast and delivers maximum clean to power away dirt, grease and buildup. Smells like cedar and agave for a light, masculine scent.
V76 by Vaughn
Clean Shave Hydrating Gel Cream
Rich, lathering gel-to-cream softens even the most stubborn stubble, for a clean shave. Conditioning vitamin E beads soothe skin.
REF
Hair & Body Wash 423
Cleanses both hair and body, leaving a refreshing scent. Tamanu oil promotes healthy skin while also being gentle to the scalp.
Woody's
After Shave Tonic
The soothing post-shave tonic features aloe vera and vitamin E to moisturize and repair, monoi oil to soothe, and calendula and chamomile to revitalize and revive.
Zenagen
Revolve Treatment
The shampoo-based therapy system targets thinning and male pattern baldness with 5-minute treatments every other day. An all-natural formula penetrates, cleanses hair follicles and increases hair density.
Schwarzkopf Professional
OSiS+ Gelastic
Ultra-strong flex gel creates long-lasting definition with a firm finish.
Surface Men
Styling Mud
Provides a matte hold to sculpt and shape, and can be used on wet or dry hair. Bamboo and flax give flexible, strong fibers and is gluten-free and vegan.
TIGI
Up Front
Pomade gives sheen, separation and ’50s-style hold without being sticky. Adds texture and builds body to create thicker-looking hair.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
