Propelled Brands, the parent company of Suite Management Franchising (SMF), the franchisor of both MY SALON Suite and Salon Plaza, a salon suite franchise that focuses on providing hairstylists and beauty professionals a personal space to build their independent businesses and be their own boss, has named Stacy Eley brand president.

“It is a great honor to accept the brand president role,” said Eley. “I love franchising! I am passionate about the Suite Management Franchising network and the value we bring to our franchisees and our franchisees’ members. I look forward to further accelerating the growth and success of franchisees.”

Eley has been with Suite Management Franchising since April of 2013, first as director of operations, then senior vice president of operations, and since February of 2020, she has held the position of chief operating officer. Prior to joining Suite Management Franchising, Eley held director positions in the fitness franchise industry, planning and directing strategic initiatives for brand expansion, training, and communication. 

In her current role as brand president, Eley will be responsible for increasing franchisee profitability through effective leadership, innovation, new revenue streams, and operational efficiencies, as well as driving growth in the number of franchise locations. She will focus on franchisee/franchisor collaboration, sharing best practices, operational standards, and providing coaching, training, and ongoing education to all franchisees within the MY SALON Suite and Salon Plaza network.

“I am honored to appoint Stacy to this role,” said Catherine Monson, CEO of Propelled Brands, who acquired SMF in June 2021. “Her inclusive and compassionate leadership style and deep knowledge and expertise in the salon suite space will be a great asset to Suite Management Franchising and all of their franchisees as she creates new opportunities and drives continued success and growth for the network.”