
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Viviscal Professional dietary supplements with clinically proven marine complex AminoMar, promote existing hair growth from within. The Thin to Thick haircare range includes shampoo, conditioner and elixir, promoting healthy-looking hair ...

Viviscal Professional
Viviscal Professional dietary supplements with clinically proven marine complex AminoMar, promote existing hair growth from within.
The Thin to Thick haircare range includes shampoo, conditioner and elixir, promoting healthy-looking hair on the outside, and leaving hair looking thicker and fuller. Viviscal Professional has been proven effective through various physician-conducted clinical trials. The supplements have multiple celebrity endorsements and recognitions, including Jennifer Aniston’s recent mention in her interview as People magazine’s 2016 Most Beautiful Woman.
Read more about the brand and its products below.
What education does Viviscal Professional provide for stylists and salon owners?
We launched our first online eLearning Hairloss Certification program in June 2016. The training explains the science behind hair, how hair grows and causes of hair loss. We also provide educational webinars and product information classes at many of the national beauty meetings.
Viviscal Professional pulls resources from different outlets to bring education to salons and stylists. In 2016, we launched our e-learning platform and called upon experts from within the industry with an outside perspective, like Terri Wojak, a nationally renowned skincare educator, to bring new light and a deeper scientific approach to education for stylists.
What resources does Viviscal Professional provide?
We understand that hair loss can be a sensitive topic for stylists to discuss with their clients. Viviscal Professional offers extensive marketing and educational materials such as brochures, training certificates, mirror clings and targeted campaigns to make it easy for stylists to broach the topic.
How does Viviscal Professional help salons drive revenue?
Viviscal Professional hair-growth supplements provide a revenue source that is typically not offered in a hair salon. Viviscal Professional also builds loyalty and retention among your clients by demonstrating to them that you are looking out for their overall hair health and not just an immediate fix.
What is Viviscal Professional’s research and product development background?
We have been researching hair loss for more than 25 years. The key active ingredient in Viviscal Professional originated in the 1980s when a Scandinavian professor studying the Inuits discovered that their great hair and skin was the result of their fish- and protein-rich diet. The professor isolated the key protein molecules from the Inuits’ diet, and it was from these origins that the marine complex AminoMar was created. We are continually performing clinical trials on the formulation.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai