Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Redken Adds Extreme Play Safe Treatment to Extreme Range
The leave-in treatment is designed to fortify the hair to prevent split ends while reducing their appearance.
July 18, 2019
1 min to read
Redken is introducing a new product into its Extreme Range: Redken Extreme Play Safe, a leave-in treatment that provides care and heat protection of up to 450 degrees all-in-one.
Infused with tourmaline (like a lot of hot iron tools) and plant protein, Redken Extreme Play Safe is designed to fortifiy the hair to prevent split ends while reducing their appearance by 70% and help shield from hot tool damage. This product will be available in August. The Redken Extreme Play Safe should be applied to clean, damp hair prior to blow-drying or diffusing hair.
How to use:
STEP 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.
STEP 2: Apply a dime-sized amount of product to damp hair, concentrating on fragile or damaged mid-lengths and ends. Leave in. Do not rinse.
STEP 3: Blow dry and heat style hair as usual. Redken Extreme Play Safe will protect hair from heat damage up to 450 degrees Fahrenheit.
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