MENU
SEARCHWho We AreRedken Laboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair internally and for the long-term rather than solely camouflage damage. Redken soon began to ...
Who We Are
RedkenLaboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair internally and for the long-term rather than solely camouflage damage. Redken soon began to develop patented protein technologies and now holds more than 60 global patents on products and ingredients. In 1993, L’Oréal, purchased Redken, and now its headquarters are on 5th Avenue in New York City. Today, Redken is a global leader in professional haircare products and services.
First Person
Redken U.S. General Manager Leslie Marino details upcoming launches and praises the industry experts who make up Redken’s education team.
Lightening Launch
In March 2015, we launched our first-ever custom range of lightening products, the Blonde Idol Professional Haircolor Collection, allowing our colorists to achieve customized, lightened shades no matter their natural shade. The launch has been extremely popular for both colorists and clients, especially with the recent notion that highlights are no longer just for blondes. In conjunction with the Blonde Idol launch, we introduced our Blonde Encyclopedia, a very digestible “bible” of formulas, techniques and tips as it relates to lightening, highlights and babylights.
Conditioning Color
More than 25 years ago, we launched Redken Shades EQ—a demipermanent and ammonia-free haircolor. Since then, Shades EQ has won countless awards, become truly adored by consumers and stylists alike and has even established its own motto: “The haircolor that thinks it’s a conditioner.” Shades EQ is the first-ever acidic haircolor with a pH that’s in line with hair’s natural pH. By keeping the hair close to its natural pH level, the acidity of Shades EQ helps to make hair glossy and shiny, so it truly is color that conditions hair from the inside out.
We are also extremely excited about the 10 new shades that will launch into our award-winning Shades EQ gloss color line in October. Over the past 25 years, Shades EQ has become an industry favorite, so to be able to add to this and deliver our first-ever Shades EQ Pearl, Copper Red and Natural Warm families is huge for us.
The launch also presents a great opportunity to educate the industry on Shades EQ’s many capabilities so colorists may take full advantage. From refreshing permanent color to toning, and correcting uneven, brassy or overly vibrant tones, Shades EQ is the simplest answer to every haircolor concern.
A Clear Career Path
Since 1960, salon professionals have turned to Redken for everything from education and skill development to business know-how and personal development. This year, to expand upon this and further our “learn better, earn better and live better” mentality, we launched a newly redesigned education path curated to one’s area of expertise that creates a very clear step-by step to de fining one’s career path. With our four distinct progressive pillars: Redken Specialist, Redken Authority, Redken Certi fied Stylist and Redken Artist we are there every step of the way to help expand one’s expertise in the industry. Redken’s new career path places the best tools and education directly in the hands of our salon professionals.
“Redken provides not only top-tier and cutting-edge products to our salon professionals, but also the best tools, education and resources available to set them up for success. We have a strong network of more than 600 Redken artists around the world who we work very closely with to stay on top of today’s trends, create tomorrow’s trends, and disseminate these techniques and skill sets to tomorrow’s industry leaders.” —LESLIE MARINO
Formulation for Success
Redken uses the traditional level system for all brands except for Color Fusion. With this brand, the modern level system allows for more increments of lighter brown shades between levels 2 and 6, allowing more color formulation options at levels 3, 4 and 5. Chromatics, Beyond Cover and Ultra Rich use an alpha/numeric system. Having both label systems allows users to easily visualize the results.
Brand Basics
Online: redken.com
Professional hotline: 800.423.5369
Follow us:
Facebook:redken
Instagram:redken5thave
Pinterest:redken5thave
Twitter: redken5thave
YouTube: redken
Advanced academy: The Redken Exchange, New York
Color educators: Kris Sorbie, Justin Isaac, Lori Zabel, Chiala Marvici, Sean Goddard, George Garcia
Resources:
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
