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Redken Names Six Winners of The Next Big Thing Challenge
To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered haircolor challenge for a chance to connect with the hottest influencers in the industry.
August 2, 2017
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Over 400 artists submitted three themed haircolor challenges to Redken for the chance to represent Redken at the 6th Annual NYX Face Awards in Los Angeles. Only six winners will receive the one-week, all-expenses-paid trip to Los Angeles, along with all the benefits that come from being named The Next Big Thing.
Artists were tasked to create themed haircolor looks across three categories: Royalty, Animal Kingdom, and Cyber Punk. Redken required artists to upload their interpretations to Instagram to both increase their digital presence and qualify their submissions by tagging @Redken and utilizing #RedkenNBT and #RedkenBrandAmbassador for a chance to win. Judged on creativity (40%), originality (30%) and execution (30%), artists utilized their skills to create the most eye-catching, intricate and imaginative haircolor designs.
The six chosen winners will attend the Redken x NYX welcome party on Monday, August 14th, as well as the 6th Annual NYX Face Awards on Saturday, August 19th.
The 2017 Redken Next Best Thing Winners
Aundreya Rich of Frankfort, Kentucky
Matthew Tyldesley of Louisville, Kentucky
Kyle Pinneo of Lincoln, Nebraska
Woodward Bartlett of Atlanta, Georgia
Nikki Diederich of Springfield, Missouri
Cheryl Bakke of Corona, California
For more information or to schedule an interview with one of the winning artists, please contact Kyle Yurchik at kyurchik@redken.com. For more information on Redken’s Artist program, please visit www.redkenpro.com.
For more information, visit RedkenPro.com
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