MENU
SEARCHRedken presents the new Frizz Dismiss and Extreme Length Backbar Services, which provide immediate salon results for clients looking to eliminate frizz as well as promote longer, healthier hair. These products can be easily incorporated ...
Redken presents the new Frizz Dismiss and Extreme Length Backbar Services, which provide immediate salon results for clients looking to eliminate frizz as well as promote longer, healthier hair. These products can be easily incorporated into regular salon visits and can be paired with at-home haircare regimens to help maintain results.
FRIZZ DISMISS SMOOTHING TREATMENT SERVICE
Redken’s new Frizz Dismiss professional smoothing treatment service features a new heat-activated formula that nourishes the hair fiber to provide the highest level of smoothness until the next shampoo. The formula also includes olive, coconut and almond oils to moisturize and condition.
Incorporate the Frizz Dismiss professional smoothing treatment service into your salon by following the below steps:
Step 1. Cleanse/Condition:
Use Frizz Dismiss Shampoo and Conditioner or Mask. Rinse. Towel-dry hair.
Step 2. Smooth:
a. Apply Frizz Dismiss Professional Smoothing treatment Service to hair in sections.
b. Layer a Frizz Dismiss FPF treatment (20, 30 or 40) for longer-lasting frizz control.
Step 3. Heat Style:
a. Heat style with Redken Steam Infusion, or a blow dryer and flat iron.
b. Finish with the appropriate Frizz Dismiss FPF treatment (10 or 30) on dry hair.
Continue their regimen at home to combat frizz at any humidity level with the Frizz Dismiss Haircare collection.
EXTREME LENGTH PRIMER: SAME FORMULA, NEW BACKBAR SIZE
Extreme Length Primer rinse off treatment provides weightless conditioning and builds strength from root to tip. Encourage clients to book an appointment for an Extreme Length service to achieve their maximum length by preventing breakage with Extreme Length’s blend of signature proteins with biotin.
Incorporate Extreme Length services into your salon by following the below steps:
Step 1. Cleanse:
Cleanse the hair using Extreme Shampoo.
Step 2. Prime Length:
a. Blend or layer equal parts Redken Chemistry Extreme Shot Phase and Extreme Length Primer.
b. Apply evenly from root to tip, leave in for 2-5 minutes.
c. Spray Redken Chemistry Shot Phix 3.5, rinse.
d. Optional: Apply Extreme Conditioner or Extreme Strength Builder Plus for extra conditioning, rinse.
Step 3. Seal Length:
a. Apply Extreme Length Sealer from mid-lengths to ends on towel-dried, damp hair, and leave in. Follow with your favorite Redken styling products.
b. Blow-dry and style. Reapply Extreme Length Sealer.
Following their Extreme Length service, recommend that your clients continue their regimen at home to maintain and preserve length with the Extreme Haircare collection.
For more information, visit redken.com.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
