Redken is excited to welcome renowned hairstylists Ruth Roche and Wendy Bélanger to the Redken tribe as Redken Artists. 

Roche is an industry icon. Based in New York City, Roche is one of the most respected artists in the industry who continues to inspire both peers and clients alike with her creative approach, humor and talent. Artistic director, editorial stylist, platform artist, educator are among some of the titles she has worn over her 25 yearlong career. Roche’s work has been seen everywhere from the runways of New York Fashion Week, to her celebrity clientele, and across print, digital, and social media. She is a five-time winner of the North American Hairstyling Awards, including Master Stylist of the Year. Having built her own salon from the ground up, she knows how to go from a single chair to having her own brand. Her down-to-earth coaching style, coupled with a strong belief that anyone can be creative with the right tools and hard work, empowers stylists, from beginners to veterans, to develop their eye and create anything imaginable. 

Roche is returning to the tribe as a Redken Master Artist. She will be bringing her expertise to leading industry shows and events, working video and photoshoots for the brand, and conducting in-salon classes specializing in Design and Finishing. When speaking to her return, Roche says, “Redken is part of my DNA. After many years of working in the industry as an educator, salon owner, editorial and celebrity stylist, I am honored to return to Redken! The integrity of the brand, paired with superior products and education is like a magnet to me, always drawing me back. I am thrilled to bring my passion for stylists and salon owners with me, and to continue to grow. It feels great to be home!”

Passion, ambition and the drive to succeed make Wendy Bélanger one of the most sought after stylists in the industry. When Bélanger is not traveling for the latest trade event or facilitating a class, you can find her servicing her loyal clientele, inspiring her team at her salon, Influence. The Salon, or working on her next project that will be launching in the fall 2019. Wendy’s work and salon have been featured across multiple professional and consumer media outlets and she has styled for key events including Fashion Week, the Academy, Emmy and MTV Awards. Bélanger was recognized by Salon Magazine as the 2012 Alberta Hairstylist of the year and as a finalist in Canadian Hair Dresser’s Mirror Awards.

Bélanger joins the tribe as a Redken International Artist specializing in Salon Emotion, focusing on in-salon programs, trainings, and industry-wide shows and events. Of her new role, Bélanger says, “A lot of my success as a stylist and salon owner can be traced back to Redken and their partners, like The Summit Salon Training Program. Redken’s philosophy of “Learn Better, Earn Better, Live Best” falls directly in-line with the way I live my life and lead my team. I’m excited to be able to share this vision through a customized hair program that inspires and supports salon professionals as they live their best life doing what we all love … HAIR!” 

Follow @redken, @wendyabelanger and @ruthroche for hair inspiration