
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Tailored to meet the specific needs of color-treated, blonde, gray and white hair, René Furterer has reinvented the long-standing OKARA range. Experience the 3 NEW made-to-measure rituals that repair hair and enhance color.









OKARA Color Shampoo
After a salon visit, color-treated hair looks radiant and vibrant. But damage caused inside the hair fiber can begin to reveal itself on the surface. As color treatments continue, the damage becomes more apparent. Altered by chemical color treatment, the hydrolipidic film that coats the hair and prevents it from becoming dehydrated no longer functions as a protective barrier and hair becomes dry and rough. Lifted during color treatment, keratin scales no longer make the hair appear smooth and shiny and instead, dull and difficult to style. Significantly stressed, the internal structure of the hair becomes more fragile, resulting in less resistant, damaged and broken strands.
Tailored to meet the specific needs of color-treated, blonde, gray and white hair, René Furterer has reinvented the long-standing OKARA range. The three new made-to-measure rituals repair hair and enhance color. OKARA Color for color-treated hair, OKARA Blond for natural, highlighted or bleached blonde hair and OKARA Silver for gray, white or platinum blonde hair.
The new OKARA lines will launch in February.
OKARA Color:
This color-radiance formulation is designed to protect color and prolong the radiance of color-treated hair.
It's formualted with natural key ingredients Okara and Witch-Hazel Extracts, and an anti-color fading acid PH, this color-enhancing range prevents color-fading and enhances shine.
The line includes a shampoo, a conditioner, a color-protection masque and a color-enhancing spray.
OKARA Blond:
Formulated for natural, highlighted or bleached blonde hair.
Natural, blonde hair requires freshness and shine. Bleached, color-treated, highlighted or streaked hair needs care and radiance. OKARA Blond is formulated with natural key ingredients Okara extract and ReflectLumière™ to repair, lighten and illuminate all shades of blonde hair.
The line includes a brightening shampoo, a brightening conditioner and a brightening spray.
OKARA Silver:
Formulated for gray, white or platinum blonde hair.
All hair yellows over time, but it is particularly visible on very light hair. This yellowing can have different causes including pollution, UV rays, or disappearance of color pigments. OKARA Silver, formulated with natural OKARA extract and toning violet pigments, leaves hair soft and bouncy and neutralizes unwanted brassy, yellow tones.
The line includes a toning shampoo and a toning conditioner.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.