MENU
SEARCHrenew how-to: Invisible Expression Facial company: Bio-Therapeutic, Inc./800-971-6482/www.bio-therapeutic.com target results: Tone and tighten the skin tissue. service summary: 1. Cleanse the face, neck and décolleté with Cleanse. 2. Gently massage Exfoliate into the face, neck and
renew how-to: Invisible Expression Facial
company: Bio-Therapeutic, Inc./800-971-6482/www.bio-therapeutic.com
target results: Tone and tighten the skin tissue.
service summary:
1. Cleanse the face, neck and décolleté with Cleanse.
2. Gently massage Exfoliate into the face, neck and décolleté.
Leave on for 5 minutes. Rinse and blot dry. Follow with Tone.
3. Apply thin layer of Hydrate to face, neck and décolleté.
4. Set Bio-Ultimate Platinum to Invisible Expression Facial Mode.
5. Using Restyfluid as a conductive medium, perform Invisible Expression Movements on eyes and forehead.
6. Apply Invisible Expression Relaxing Serum to areas of expression aging and dehydration. Target areas with specific ionization.
7. Apply Invisible Expression Relaxing Cream to areas of expression aging and dehydration. Target areas with specific ionization.
8. Apply Invisible Expression Masque to face and leave on for 7-20 minutes.
9. Apply Bio-Firm Neck and Décolleté Treatment on neck.
10. Remove masque. Apply Serum, Cream and Shade.
recommended price strategy: $65-$100
treatment duration: 45-60 minutes
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
