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SEARCHReady to take a closer look at your clientele—and your would-be clients, too? Spa-addicts.com, a spa website that aims to make the spa-going lifestyle available to all, has released an enlightening national survey, profiling the female spa client in the United States. Here are some of their
Ready to take a closer look at your clientele—and your would-be clients, too? Spa-addicts.com, a spa website that aims to make the spa-going lifestyle available to all, has released an enlightening national survey, profiling the female spa client in the United States. Here are some of their findings.
* Surprisingly, only 33 percent of women in the U.S. have ever been to a spa. So what makes treatments a necessary part of life for that 33 percent? The top reasons included to be pampered, to relax or decompress, to get some peace and quiet and to look better.
* Geographically, those in the Midwest were the least likely to go to spas with only 20 percent. In the West, however, it is a much more vital activity, with nearly half (48 percent) attending spas. The South (34 percent) and the Northeast (31 percent) fill out the middle section.
* What treatments are the most popular? Eighty-four percent seek massages, 72 percent facials, 68 percent pedicures and 64 percent manicures for the top four treatments.
* Basic treatments are still the most popular, with 52 percent of women admitting that they have not branched out into more exotic services like body wraps or hydrotherapy.
* So why are the other 67 percent of women staying away from the spa? The survey found that there were a number of reasons, including that some think it is too expensive. You can counter that perception among current clients by talking about the necessity of treatments for a healthy lifestyle—both mentally and physically. Another reason cited was spa insecurities—not knowing what to expect during the service, how to dress and what to do during the treatment. The foil to that? Educate! Talk to clients about services, clarify the process and explain what to wear and what not to wear.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
