Hair care line Rikoko announced it will be the title sponsor of the 4th Hollywood Beauty Awards (HBAs), which will take place Feb. 25, at the Avalon Hollywood.The 2018 HBAs will benefit the Helen Woodward Animal Center.

The annual award show celebrates the top hairstylists in film, TV, music, editorial, and the red carpet, as well as makeup artists, stylists, photographers, and special honorees.

Lead by chemist and formulator, Sheree Ladove Funsch, along with husband and wife duo, expert colorist Richy Kandasamy and brand visionary Renee Cascarina, Rikoko is a line of products created by a team of chemists using ingredients found off the Seychelles islands.

“We are thrilled to be a part of such a memorable evening for the entertainment and beauty industry,” Funsch said. “To support these incredibly talented artists and some of the most well-known hairstylists in the business is an honor.”

Choosing from five different types of coconuts and over 150 indigenous plants, Rikoko is a natural, sulfate-free product line. The Rikoko team is also cruelty-free and passionate animal activists.

The brand lineup includes the Lock Shampoo, Lock Conditioner, Kokobalm, as well as the Prism/Leave-In-Conditioner for five different shades.

Rikoko will have a presence throughout the HBAs, from the red carpet to the luxury gift bags.