
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
These products will help nurture scalp and create the best possible conditions for future growth.

KEVIN.MURPHY is expanding their SCALP.SPA collection with three new innovative products SCALP.SPA TREATMENT, SERUM, and BRUSH. Packed with skin-loving ingredients that when used in combination with our SCALP.SPA SCRUB and SCALP.SPA WASH will nurture scalp and create the best possible conditions for future growth.
Celery Seed Extract is the key ingredient in all SCALP.SPA products that helps soothe and hydrate an itchy scalp. It can reduce impurities and regulate sebum production to help solve the problems associated with excess oil or a dry scalp.
SCALP.SPA TREATMENT

A concentrated foaming masque designed to relieve a sensitive scalp and restore scalp health to promote healthier hair. Powered by advanced propellant technology that is VOC exempt, its compounds have low photochemical reactivity. This allows for a rich, silky foam that can remove dirt and excessive oils.
To use, part clean, damp, or dry hair into sections and stripe along the scalp. Massage in and rinse after 20 minutes.
KEY INGREDIENTS:
Hyaluronic Acid: For hydration and smoothing, this skincare ingredient acts as a magnet for moisture helping to relieve dehydration, smooth the hair and seal in moisture.
Carrot Root Extract: An extract that is designed to condition the skin of the scalp and assists with the clearing and moisturising of a dry clogged scalp.
Pro-VironMist: A VOC-exempt, non-flammable, non-ozone-depleting, propellent that helps reduce climate impact, without sacrificing performance. It is truly a breakthrough ingredient. A first of its kind.
SCALP.SPA SERUM

A lightweight and fast absorbing, leave-on treatment that provides targeted instant soothing and balancing relief to an irritated scalp. Designed to give both targeted relief for problem scalps but also gentle enough to use all over.
Use as needed, part hair and apply to the areas of the scalp that need treating. May be used on damp or dry hair. Leave in.
KEY INGREDIENTS:
Rose Flower Oil: Assists in calming and soothing an angry scalp.
Lavender Oil: Helps to nourish and balance your scalp health.
SCALP.SPA BRUSH

Ergonomically designed to fit in your palm of your hand, this brush gently massages and exfoliates the scalp. The ball-tipped bristles create a luxurious spa experience with the SCALP.SPA products. In line with KEVIN.MURPHY's sustainability values, the handle of this brush is made from biodegradable plant starch.
New SCALP.SPAproductswillbe available on WWW.KEVINMURPHY.COM.AUand in KEVIN.MURPHY salons Nationwide starting June 2021. To find a salon near you, visit WWW.KEVINMURPHY.COM.AU.
ABOUT KEVIN.MURPHY
A master of his profession, no one understands the transformative power of hair better than Kevin Murphy. His work has graced the covers of all the major global print publications, and he has directed hair teams for countless high-profile fashion houses. Having trained at Vidal Sassoon in London, Kevin returned to Australia to establish himself as one of the country’s most sought-after stylists. As a regular contributor to Australian Vogue, he carved his niche within the industry as the go-to guy for the iconic ‘Beach Hair’ look, and in 2007, was awarded the Australian Masters Award at the AHFAS for his outstanding contributions to the profile of Australian Hairdressing worldwide.
Today, Kevin remains at the forefront of an industry that he is deeply committed to and passionate about. From leading the trends with new, innovative hair designs, through to groundbreaking products that are kind to the environment as well as being kind to the hair, Kevin Murphy is recognised amongst his peers as a visionary in the creation of modern, hairdressing products and tools.
Born from the same philosophy as skincare, KEVIN.MURPHY products are designed to weightlessly deliver performance, strength and longevity. KEVIN.MURPHY searches the world for high quality natural, sustainable ingredients that provide the best results for your hair and environment. Offering a fashion-focused range of professional hair care products conceived in the world of session styling, the company’s mission is to share cutting edge style via modern technology – straight from the runways to the salons, from hair artisan to consumer.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai