Modern Salon
MenuMENU
SearchSEARCH

Rusk's Naz Kupelian Demos Modern Texture

In this video, Naz Kupelian demos how to transform a look from day to night using just a flat iron and thermal spray.

Maggie Mulhern
Maggie MulhernBeauty and Fashion Director, MODERN SALON
Read Maggie's Posts
April 29, 2012
1 min to read


Naz Kupelian, Rusk Creative Team member and owner of the Naz Kupelian Salon in Lexington, Massachusetts,  is often found on stage demonstrating new ways to use a flat iron. “It’s not just for straightening,” he says. “If used properly, an artist can get unusual or non-traditional texture.” In this video, Kupelian uses a Rusk Flat iron and Rusk Thermal Protectant spray to turn his model from a daytime look to an evening finish.  “It’s a quick solution,” he says. “I’m really going for body and texture.” Using a sliding and turning technique, Kupelian curls the hair “like curling a ribbon.  This is a great way to create a non uniform curl.” According to Kupelian, holding the iron vertically and mixing up “curling in” versus “curling out” is one of the best ways to create a more natural curl.

More In The Know

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...
Ad Loading...