
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Check out bhave, a salon-exclusive Australian haircare brand that has just made its way over to the US!

bhave's 360 Color line is speedy and leaves hair silky and shiny.
Courtesy of bhave Australia
Attention stylists and salons, bhave Australia is here to transform your salon services and retail offerings. The salon-exclusive professional haircare brand has just launched in the USA. Stand out with a multi-award-winning retail collection, combining advanced science with natural active ingredients. bhave Australia delivers stunning services and results that both stylists and clients love.

bhave 360 - 10 Minute Color
Courtesy of bhave Australia
What separates bhave Australia from the rest? The brand's in-salon services each have unique selling points that set them apart:
This is not just a temporary fix; it's a comprehensive rejuvenation journey featuring AGE-REVERSAL, INTENSIVE REPAIR and PROACTIVE CARE. Free from synthetic ingredients, bhave Rescue Therapy uses bioactive keratin nearly identical to human hair in both form and function. With just one bottle, you get five in-salon services that deliver unparalleled repair, protection and rejuvenation. bhave' Rescue Therapy doesn't just fill internal damaged bonds - it actively repairs them, restoring elasticity. Experience up to 80% repair in first treatment.

bhave 180 Lift & Load lifts up to 7 levels, and Rescue Therapy provides proactive care for a beautiful result.
Courtesy of bhave Australia
Choose from three formaldehyde-free options, including a vegan express treatment to achieve frizz-free, manageable hair. bhave keratin smoothing therapies have been top-requested since 2011 and stand out in the market for their consistent, formaldehyde-free formulations - never needing a reformulation even as regulations evolved.
bhave 360 - 10 Minute Color:
Experience vibrant, long-lasting hues with bhave's innovative hybrid, fast processing micro-pigmented color technology. Infused with Pyrophyte plant-based keratin, it offers full coverage in 10 minutes, resistant grey coverage in 20 minutes, and tones in 1-10 minutes. Add express color and blowout services to your salon menu for a complete transformation within an hour. Double your clients in a day or achieve a better work/life balance by saving 50-70% on processing times.
bhave 180Lift & Load:
This breakthrough one-step color and deposit technology lightens and colors hair in one efficient step, lifting up to 7 levels in up to 50 minutes. While protecting the hair with an enriched combination of mineral oils and natural keratin, this gentle, yet effective method significantly reduces hair damage compared to conventional bleaching, making it an excellent choice for those with scalp sensitivities.

bhave founders Sheryl & Michelle
Courtesy of bhave Australia
bhave Australia was founded in Melbourne by Sheryl & Michelle, two friends who faced their share of hair challenges. Turning their frustration with over-hyped hair products into a passion for creating truly effective solutions, they teamed up with Sheryl's husband Neil, a stylist with over 30 years of international experience. Their goal was to "end the endless search" for "just another solution" and offer a brand that truly works while delivering on promise, resonating with both salons and their clients.
The team at bhave Australia believes in empowering salons with products that enhance hair health and deliver consistent, outstanding results. With roots deeply embedded in hairdressing and design, bhave is committed to supporting the industry with salon-exclusive products and services that give you the edge. bhave prioritizes quality in every aspect of their work, from building strong relationships with their partners to offering luxurious, top-shelf products that deliver on promises. bhave's commitment extends to salon education, technical support, robust marketing assistance and eye-catching packaging. Your success and satisfaction are bhave's top priorities.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai