
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
America’s Beauty Show 2017 will be held March 25-27 at McCormick Place in downtown Chicago, and will offer more than 400 exhibits, featuring hair care and color, nails and skin care, tools and salon furnishings. Make sure you stop by MODERN's booth #127 to pick up a free magazine.











America’s Beauty Show 2017 kicks off this weekend, March 25-27 at McCormick Place in downtown Chicago, and will host 65,000 salon owners, cosmetologists, colorists, nail techs, barbers and estheticians. The event, owned and produced by Cosmetologists Chicago, an association of 14,000 students and pros, offers more than 400 exhibits, featuring hair care and color, nails and skin care, tools and salon furnishings.
Make sure you stop by MODERN's booth #`127 to meet our editors and pick up a free magazine!
The ABS Runways will feature non-stop education during all three days of the show. Appearing on the CosmoProf Main Stage will be Anthony Mascolo, Guy Tang, Ricardo Santiago, Anna Cantu and more. The SalonCentric Theater-in-the-Round will feature Sam Villa, Justin Isaac, Ammon Carver, Chrystofer Benson, Nicholas French and more.
The half-day ColorFEST 2017 will immerse attendees in hair color and feature A-list colorists and color companies. There will be special appearances and model presentations by Sonya Dove, Eva Scrivo, Co-Founder of Butterfly Circus Alexis Thurston, Nick Stenson and MODERN SALON's Alison Alhamed and Maggie Mulhern, plus an opportunity to speak directly with top color company representatives.
TexturedHairFair'17 provides the latest for all hair textures and curl types, talks technical keys to service success and provides ways to implement your new knowledge in the salon.
MODERN SALON's HAIR+ Meetup will be held on Sunday from 12-1:30pm in Room W-192B. Stop by for a discussion with MODERN Publisher Steve Reiss and J. Gordon Designs owner Karen Gordon on how to be your clients' source for hair loss and thinning prevention and solutions.
Also at America’s Beauty Show, Intercoiffure hosts two business panels: “Women in Leadership” led by Karen Gordon; and “Best Practices for Salon Success” led by Andreas Zafiriadis.
America’s Beauty Show hosts the Beauty Changes Lives Experience on Sunday, March 26, 2017, featuring NextGen talent from American Crew, CND, Matrix, Mizani, Pivot Point, Redken, TIGI and Wella,will showcase talented young stylists’ interpreting “The Art of Prediction.” Matrix co-founders Arnold and Sydell Miller will receive the Legacy Award.
Listen. Support. Connect., the required Domestic Violence/Sexual Assault training for Illinois license renewal, will be offered.
For the first time, the International Esthetics, Cosmetics and Skin Care Expo (IECSC) will co-locate with ABS to bring a skin care and spa expo and educational forum to the show. CIDESCO USA, now under the auspices of Cosmetologists Chicago, offers high-level esthetics education.
The International Nail Technicians Association (INTA) will roll out its “Body of Knowledge” Educational Track to lead nail pros to the prestigious title of INTA Certified Nail Professional. Rounding out the weekend of the best of the best for nails will be the return of the Next Top Nail Artist (NTNA) Finals brought to ABS by NAILS MAGAZINE and sponsored by CND.
Also available will be multiple Product Knowledge College Classes by leading companies in haircare, extensions, makeup, haircolor, nails, and more.
Visit these exhibits and more: American Crew, Andis, Aquage, Audrey Morris Cosmetics, BaByliss, Belvedere, Bioelements, Blackpants, Brazilian Professionals, CND, CHI, Color Wow, Columbia Cosmetics, Conair, Denman, Donna Bella Hair Extensions, DreamCatchers Hair Extensions, ERGO Styling Tools, Esquire, Essie, Eye Kandy Cosmetics Farouk, Flip-it Cap Company, Gel II / La Palm Spa Products, Hairlocs, HaloCouture Extensions, Jatai International, John Amico Haircare Products / Color, Johnny B Hair Care, Kamisori Shears, La Brasiliana, LeChat Nail Products, Light Elegance Nail Products, Matrix, Mizani, Moroccanoil, Make Up First School of Makeup Artistry, Malibu C, Millennium Systems International, Modern Basic Professional Make-Up, Morphe Brushes, Obliphica, Olaplex LLC, Olivia Garden, Orly, Passion Beauty, Inc., Pibbs, Pink Pewter, Redken, Rusk, Salonwear, Sensei Shear Systems, Shark Fin Shear Inc., Shear World, Short2Long Hair Extensions, STX Software, Sutra Beauty, TIGI, Tony Odisho, Takara Belmont, Turbo, Verb, Wahl Clipper Corp., Washi Scissor Co, Wet Brush and more to come.
Check in often at AmericasBeautyShow.com for all of the latest updates about ABS 2017 and all of the information you’ll need to make your plans for attending America’s Beauty Show, March 25-27, 2017.
For all of the information on this year’s ABS, download the ABS ADVANCE PROGRAM.
Don’t forget to save the dates April 26-30, 2018 for next year's America's Beauty Show.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai