Emiliani Enterprises, beauty distributor and education expert, presents the 2011 beauty show, Vision Becomes Reality, taking place on October 16^th and 17^th at the New Jersey Convention Center in Edison, NJ for salon industry professionals and students.

A truly must-attend event for stylists and students all across the tri-state area, this year’s Beauty Show will feature over 55 exhibitor displays, showcasing the most innovative new products for stylists and students, a 1,000 seat stage for demonstrations from leading industry stylists like Takashi Kitamura and La Donna Dryer sponsored by Paul Mitchell as well as Michael O’Rourke, Patrick McIvor sponsored by Matrix and many more.  

Two thousand seats of education opportunities will showcase the latest hair and makeup trends and techniques.  Exhibitors will include: Bosley, Creative Nail, Cricket, Conair, Elchim, Farouk, Framesi, Fromm, Graham, Hot Tools, Jatai, Joico/iso, Keratin Complex, Matrix/ Logics, Michael O’Rourke, Moroccan Oil, OPI, Paul Brown, Paul Mitchell, Repechage, RICI, Sexy Hair, Simply Smooth, Wahl, Essie, L’Oreal and many more!

Highlights of the show will be a “Vision Becomes Reality” salon stage where 40 salons will be chosen by BE Magazine to show case their work.  These artists will be available for interviews throughout the two day event.  In addition, there will be an “artist gallery” displayed throughout the event. Emiliani Salons were invited to submit their best artistic work and pictures of chosen styles that represent the “Vision Becomes Reality” theme and those will be displayed throughout the event for all to see. 

“Every year we have a show that goes above and beyond for salon professionals,” says Andre Chiavelli, Vice President of Sales & Corporate Strategy. “This year, we wanted to inspire the professionals to go and above and beyond. With our vision becomes reality theme, we are hoping to create inspirational ideas for attendees and take a positive approach to their work so that they can perform best of their ability both professionally and personally.”

The Emiliani Beauty Expo will be held on Sunday, October 16 and Monday, October 17 from 9 a.m. to 5 p.m.  Tickets, range from $40.00 – 99.00 each. They are available at the door, and are strictly sold to licensed beauty professionals.  For additional information, please call 1-800-624-0405, ext. 3976 or visit beautyexpo@emiliani.com.