Miami-based beauty distributor Sayn Beauty Pro has merged its education, marketing, and fulfillment with customer service and brand storytelling both online and offline. The company delivers luxury brands and experiences to upscale salons, spas, boutique hotels, shops, and independent professionals throughout the U.S.

Sayn Beauty Pro provides professionals with access to high-performing niche brands, including exclusively distributed international brands and support. With a focus on the professional space, the company draws upon field experience from a team of licensed stylists, beauty educators, and experts.

Sayn Beauty Pro collaborates with estheticians, stylists, and licensed professionals to test and gain in-depth knowledge about the products they offer.

“After starting Sayn Beauty, we saw an outpour of requests from the professional side of the industry for the white glove approach we really built the Sayn business on, but applied to professional distribution. It wasn't until the pandemic that we really recognized how necessary something like white glove distribution truly was. Many other professional distributors just weren't set up to operate digitally at that time, and it left salon and spa small business owners without anywhere to turn. Now, several years later, that digital-first but still high-touch approach has really changed the way salon professionals interact with distribution.”

Shmuly Ainsworth, Founder & CEO at Sayn Beauty & Sayn Beauty Pro

The company offers same-day order processing, cash back rewards and discounts, hosting educational events and in-person training sessions. The platform is designed to be user-friendly, simplifying the B2B ordering process, unlike traditional methods that involve emailing or faxing spreadsheets. Sayn Beauty Pro is aiming to mainstream independence, allowing freelance contractors and small business owners to avoid major buyouts and multi-brand contracts with high minimum order values. Additionally, Sayn Beauty Pro has introduced a feature that allows stylists or staff members to create a cart of needed items and send it to the salon manager or owner for approval and checkout.

Sayn Beauty Pro offers events and training seminars at its brand education center in Miami, Florida and provides brand training and technical usage sessions directly in salons.

Sayn Beauty Pro's territory spans nationwide, offering its distribution services to beauty professionals across the country. It’s business model encompasses a full-service distribution company, including marketplaces like Amazon, professional distribution to salons and spas, and a direct-to-consumer channel online, with plans for a physical location in the future.