Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
School Supplies
Ahh, the smell of fresh pencils, papers and USB drives. By mid-July, the aisles at every major retailer where you, your kids and your clients shop had been cleared of summer accessories, replaced by backpacks, paper goods and other back-to-school essentials.
by Michele Musgrove
August 2, 20122 min to read
Ahh, the smell of fresh pencils, papers and USB drives. By mid-July, the aisles at every major retailer where you, your kids and your clients shop had been cleared of summer accessories, replaced by backpacks, paper goods and other back-to-school essentials.
“Stock up now! Get the best deal! Buy in bulk!” the shelves encouraged. Surely not yet, you sighed. The summer is just half gone. Blink. Now it’s mid August: “Where’s that list again? And why doesn’t anyone sell red pens?”
Let the Salon Selling Frenzy Begin
Back-to-school officially kicks off high selling season, not just for retailers, but for salons, too. It’s all about starting fresh, making a good impression— and that’s the heart of what we do in beauty: getting a new hair cut, trying highlights for the first time, stocking a locker with favorite styling products to look cool between class.
Next up, after school pictures are taken and new friends are made? For salons, it’s Pink and Breast Cancer Awareness promotions for September and October, overlapped by full-scale holiday planning for October through December. Toss in Halloween (not only an extreme celebration of makeovers, but also the second biggest consumer spending holiday in the U.S.) along with the simple but powerful transition period of fall-winter, and you are fully armed with promotional firepower into January.
The secret, however, is the lesson of the red pens and the school supply list. You feel like you have plenty of time to plan for your busiest and best time of the year, but if you don’t plan ahead and map out a strategy now, you’ll be scrambling later.
Make time to sit down with your advisors—your sales consultant, your creative team—and study the fashion and retail trends that are hot now, those that are forecast for fall, and the promotional opportunities that exist to help you take advantage of all of them.
MODERN is happy to help. This month, we’ve gathered great transitional tips on color, texture, nails, back-to-school product promos and more. Start planning—and selling—now. Earn an A+ by year's end.
Next up, after school pictures are taken and new friends are made?
For salons, it’s Pink and Breast Cancer Awareness promotions for September
and October, overlapped by full-scale holiday planning for October
through December. Toss in Halloween (not only an extreme celebration of
makeovers, but also the second biggest consumer spending holiday in the
U.S.) along with the simple but powerful transition period of fall-winter,
and you are fully armed with promotional fi repower into January.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
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ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai