Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Schwarzkopf Professional Announces the LIFT Transformation Series
With liftoff in Los Angeles, this series of events will feature industry leaders, artist influencers, inspiration and education. Fall 2024, LIFT travels to Chicago and Austin.
by Staff
May 13, 2024
Keynote Speaker: Alli Webb, Founder of Drybar
Schwarzkopf Professional
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Schwarzkopf Professional is taking hairdressers on "a transformative journey" centered on the theme: "Own Your Story" as they journey across the country.
In a series of events, starting with a Los Angeles launch, Schwarzkopf will be celebrating the emotional journey of hairdressers and the profound impact they have on their clients and peers, while recognizing the need to LIFT each other up. The LIFT events (which is an acronym for Limitless Inspiration Fostering Transformative growth for hairdressers and salon owners in their craft and business) will feature industy leaders and influencers, sharing their own stories.
LIFT by SKP
The goal of the LIFT events, Schwazkopf shares, is to "foster connections, recognizing the artistry and empathy inherent in their work and daily lives, and empowering them to shape the future of the industry together."
Website + Registration: https://liftbyskp.com/
The LIFT Liftoff
May 19 - 20, 2024 | Hudson Loft, 1200 South Hope Street, Los Angeles, CA 90015: Don’t miss this naugural event in Los Angeles, where distributors, new partners, and key accounts are invited to kick off this exciting series. Experience the power of community and relationship-building as we listen to the stories of esteemed hairdressers. Get ready for two days of inspiration and connection!
Headliner & Industry Icon:Chris Appleton, Schwarzkopf Global Color Ambassador
Keynote Speaker:Alli Webb, Founder of Drybar
Emcee & Moderator:Amy Jo Martin, Human Connection Specialist
Schwarzkopf Professional: Michelle Chandler/General Manager for SKP & Alterna Haircare, Patricia Nicole/SKP Artistic Brand Ambassador, and SKP Digital Brand Ambassadors Carly Zanoni and Brendnetta Ashley
Fall LIFT Events
September 22 & 23, 2024 | Chicago: Meet Schwarzkopf Pro's newest hairdressing icon partner and dive into inspiring discussions that spark action, elevate wellbeing, and cultivate resilience in an enriching two-day workshop for mind and body.
November 3 & 4, 2024 | Austin, TX: Immerse yourself in a festival atmosphere filled with industry icons, interactive workshops, captivating art, live music, and a vibrant community spirit. Discover new hair inspiration as you share your story and ideas.
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
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by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai