Schwarzkopf Professional, a beloved hair industry pioneer since 1898, announces a historic collaboration today that further cements it as acolor brand for Hollywood’s most sought-after colorists. Renowned for its excellence in hair color innovation, Schwarzkopf Professional unveils celebrity hair colorists Jacob Schwartz as U.S. Hair Color Trend Ambassador and Tracey Cunningham, co-owner of Mèche Salon in Beverly Hills, as U.S. Creative Director of Color & Technique. The strategic announcements allow the globally-recognized brand to continue organically elevating its presence in North America, driving national trends, and offering hair coloristsacross the country the ability to leverage techniques used on Hollywood’s biggest stars.

To celebrate these artists and the exciting energy they share with Schwarzkopf Professional, a who's who of Hollywood hair was invited to an immersive dinner experience inside Tappan Gallery in Los Angeles.  Bringing guests into an art gallery emphasized Schwarzkopf's commitment to color creativity, and the guest list (which included celeb stylists Adir Abergel, Dimitris Giannetos, Gregory Russell,  Philip Caron, Sami Knight, Bridget Brager, Danilo Dixon, Bryce Scarlett and more) came together under one roof to support and celebrate the next chapter for Schwarzkopf Professional.

Michelle Chandler, General Manager of Schwarzkopf Professional U.S., who announced the appointments of Cunningham and Schwarz just days prior, welcomed the guests and set the tone for the event which was warm, real, and celebratory. 

"The vision behind this gathering was to celebrate the artistry of hair and acknowledge the significant role hairdressing plays in society," Chandler said. "Hair is a form of identity—it’s self-expression for women, men, and anyone. It empowers people. That moment when they turn around in the chair and see themselves in the mirror for the first time, there's gratitude, confidence, and power in that moment.

"Our goal is to explore these stories and to partner with individuals who embody both craftsmanship and quality. We aim to work with people who bring not just skill but also heart to their work—people who are committed to giving back to the industry and creating a real sense of community.

"I can’t begin to tell you how humbling it is to stand here with all of you, doing something that’s never been done before. To be here among people I’ve worked with for so long, and to call them not just partners, but family—it’s an honor."

Guests arrived and enjoyed bespoke drinks such as the Tracey Tini (espresso martini), Schwartz Spritz (Aperol spritz), and Igora Zero-Proof (a non-alcoholic cocktail). The lively cocktail hour was accompanied by a live saxophonist, adding to the evening's artistic ambiance. Guests also took part in an interactive focaccia dip activation featuring a Schwarzkopf butter sculpture as the centerpiece, while a live silhouette artist created custom portraits of attendees to take home as keepsakes.

Guests were kept full and happy with a beautifully curated, immersive, three-course meal, with the highlight being a dessert of tiramisu served in hair color mixing bowls, complete with brushes for guests to paint on raspberry or chocolate sauce.

 As the evening drew to a close, guests were treated to custom takeaways, including hand-braided, hair tool-shaped pretzels from the Schwarzkopf Professional Pretzel Station, a nod to Schwarzkopf’s German heritage. 

 A New Chapter of Schwarzkopf Professional 

Cunningham and Schwartz are the perfect additions to the Schwarzkopf Professional family as the brand grows its network of ambassadors. Last year, Schwarzkopf tapped Chris Appleton, one of Hollywood’s most in-demand stylists, as a Schwarzkopf Global Color Ambassador further defining its presence in the U.S. celebrity conversation. 

“Tracey and Jacob are synonymous with servicing the Hollywood eliteand forever being on the forefront of fashion-forward hair trends.  Their commitment to color excellence made them the ultimate partners,” said  Chandler in the media announcement. “In addition to working with A-list talent daily where their color expertise shines, what really drew us to Tracey and Jacob was their warmth and openness to share and educate on their techniques. Through continued colorist education, these partnerships will encourage clients to request Schwarzkopf Professional products in the salon to recreate their favorite celebrity looks. No matter where clients are located, they can trust that salons carrying Schwarzkopf Professional will give their colorist the tools needed to deliver their desired look.”

The partnership with Jacob Schwartz culminates after years of using Schwarzkopf Professional formulas with his A-List clientele. Schwartz initially caught the brand’s attention through his standout work developing the formula for Margot Robbie’s golden locks. Schwartz first aligned with Schwarzkopf when the brand collaborated with Mattel in 2023 with its BLONDMEⓇ range.  He was the perfect educator to speak on how to achieve iconic blonde color. It was only natural to collaborate in a larger way. 

“I have been using Schwarzkopf on my clients for years and it’s been an honor to make the partnership with Schwarzkopf official,” said Jacob Schwartz. “The BLONDMEⓇ range has transformed the way I approach my ‘spun with gold’ technique and allows me to accomplish true artistry with every client.”

Schwartz, who works alongside Cunningham at Mèche, reintroduced her to the brand, which ultimately led her to follow suit and make the switch from her pro color alignment that spanned almost two decades. Schwarzkopf Professional’s global reach, spirit of collaboration, and commitment to innovation also instilled Cunningham’s trust in carrying the line at Mèche Salon, where Cunningham is a co-owner.

“I am thrilled to announce that I have joined Schwarzkopf’s Pro’s Color team as their U.S. Creative Director of Color & Technique. I've been a colorist for decades working with celebrities and all the hair color changes that actors need to transform from role to role. This requires me to trust the color products I use, as much as my clients trust me to make results happen!” said Cunningham.

“In the past few months, Schwarzkopf’s professional team has spent hours with me to test and convert every single one of my formulas at Mèche, the salon I co-own," she explains. "Changing lines was an overwhelming thought to consider, but the results really have paid off! The other colorists at the salon have been super interested to try something different and it's been really inspiring walking through this journey together. Schwarzkopf has always been a gold standard of color in our industry and I can say that I truly believe in this line and look forward to inspiring pros to make the change with me! What has me over the moon is the opportunity to join the team in their labs to create colors with their chemists that simply aren’t out there. It’s all about complementing your client’s undertones, keeping their hair’s integrity and helping its strength between appointments. Schwarzkopf has been an asset for me in conquering all of the daily challenges that we are given in the chair. Without our loyal clients and trust, where are we?"

Cunningham and Schwartz service some of the biggest names in Hollywood at Mèche – the home of the “color obsessed.” A-list clients include Charlize Theron, Emma Stone, Margot Robbie, Sydney Sweeney, Anya Taylor Joy, Paris Hilton, Khloe Kardashian, Bella Hadid, Daisy Edgar Jones, Priyanka Chopra Jonas, Lana Del Rey, Suki Waterhouse, Troye Sivan, Camilla Cabello, Bebe Rexha, Shakira, Mariah Carey and more. Mèche will now carry the full range of Schwarzkopf Professional color products.