Shwarzkopf Professional presents IGORA Vibrance Gloss & Tone, the first transparent, tone-on-tone, ammonia-free, acidic demi-permanent gel color. Beginning October 2014, stylists can offer a tailor-made service to color cautious clients looking for a gentle application with natural results. Suitable for all hair types, including the damaged and delicate, IGORA Vibrance Gloss & Tone features a Multi-Care Technology that ensures natural-looking color results while conditioning and instilling hair with a mirror-like and healthy shine.

With the addition of Gloss & Tone, stylists can seduce first-time, color-shy clients with a portfolio of flattering shades that will transform them into color enthusiasts. It’s also tones gently, which is ideal for clients with natural, sensitized or pre-lightened, color-treated hair. The unique formula allows for same-day color following a perm, relaxing or straightening service. It is also a great technical color corrector for those following a permanent service.

“The new IGORA Gloss & Tone is a magical advancement in hair color for me," says Brand Ambassador Michael Dueñas. "It provides unprecedented shine, and all the tonality I could ever ask for from a hair color. It makes the dullest locks look healthy as can be, not to mention the way it makes the hair feel."

Incredibly simple to mix and apply, the transparent gel consistency has a mild fragrance sans fumes. Color without commitment, IGORA Vibrance Gloss & Tone offers up to 50 percent gray coverage with minimal regrowth, superior hair conditioning and a gorgeous gloss effect. Its acid-pH technology minimizes the opening of the cuticle during the coloration process and a rich infusion of Vitamin B3, B5 and C deliver intense care and sought-after shine to every strand for multi-tonal results.

IGORA Vibrance Gloss & Tone will be available in partner salons starting October 2014.