Schwarzkopf Unveils Heat-Activated Holographic Formula
Schwarzkopf Professional launches a new product called Colour Alchemy, a heat-activated holographic formula that works on all hair colors, even on the darkest hair base.
by Staff
May 24, 2022
Photo: Schwarzkopf
3 min to read
Photo: Schwarzkopf
THEUNSEEN Beauty, a material innovation R&D house that develops intelligent materials using color and visual data, combined forces with Schwarzkopf Professionalto create Colour Alchemy. Inspired by colors found in nature, the color formula is delivered in the form of five prismatic, color-changing hair dyes that create holographic effects. As part of the initial rollout, the product is available to stylists at salonory.com.
Photo: Schwarzkopf
"To me true Alchemy melts together collaboration and curiosity to discover something truly new," said Lauren Bowker, founder of THEUNSEEN. "Together with SKP we formulated Colour Alchemy with a view to put something truly innovative into the hands of our community. The exciting part comes now when you create."
Ad Loading...
The Colour Alchemy collection is inspired by the bright iridescent colors found in nature. The Colour Alchemy effect is designed to replicate visual effects of natural color phenomenon found only in nature such as a peacock feather or the shell of a Scarab beetle. Unlike static pigmented color, each shade scatters the light in a range of kaleidoscopic hues, which transform and shift in response to temperature.
The effects do not require pre-lightening or bleaching treatment, even on the darkest hair base. Hairdressers can now create unique colors in tonal spectrums with no damage to the hair.
Photo: Schwarzkopf
Colour Alchemy: The Formulas
Housed in dark and minimalistic packaging, Colour Alchemy has an alchemical feel, using black-on-black materials. The collection is inspired by the transformational phases of Alchemy developed across five prismatic, color-changing shades:
Prismatic color change: burnt orange, pollen yellow, ultraviolet
Suitable for bases: 4-6
How to Use
Apply Colour Alchemy products to clean, dry hair. The ready-to-use color gel can be applied by using a brush, sponge, or with hands. The holographic hair color effects are produced by the combination of both heat and light.
Ad Loading...
Color Changing Triggers
Sunlight
Moving from shade to sunlight and vice versa
Using a heat source e.g., heat lamps, hairdryer
Body temperature - natural warmth of the head, shoulders, or hands
Cooling wind or a warming breath
View Colour Alchemy online via Schwarzkopf Professional's website: schwarzkopfpro.com/colouralchemy and across digital channels.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
