
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Scruples’ new revitalizing Pearl Classic Collection Dry Shampoo, Fresh Finish offers a new way to refresh and infuse hair with texture, volume and control, and revitalize locks while achieving the perfect second-day style.A weightless ...
Scruples’ new revitalizing Pearl Classic Collection Dry Shampoo, Fresh Finish offers a new way to refresh and infuse hair with texture, volume and control, and revitalize locks while achieving the perfect second-day style.
A weightless spray that goes on clear, Scruples’ dry shampoo absorbs excess oil, while antioxidants work to replenish and condition the hair – never leaving the hair looking dull, dusty or faded. The formula is gluten-free, paba-free, cruelty-free, color safe and great for all hair types.
To use, spray 4–6 inches from scalp, concentrating on roots. Allow the product to settle and use fingers to gently massage product throughout hair. Style as needed. Use as a final finishing spray where additional volume and control is desired.
WHAT IS IT?
Versatile dry shampoo and texturizer that offers a new way to refresh and revitalize hair for second-day style, while adding volume, control and hold.
WHAT IT DOES:
Absorbs excess oil, leaving hair smelling fresh and clean
Infuses hair with texture, volume and control
Provides hold
Creates the perfect final finish
WHY USE IT?
Instantly revitalizes hair
Weightless spray goes on clear, never leaves hair looking dull, dusty or faded
Serves as a multi-purpose dry shampoo, texturizing and finishing spray
Safe for all hair types and hair colors
For more information, visit scrupleshaircare.com.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.