
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
An annual competition over 20 years in the running, American Crew All-Star Challenge highlights world-class talent in men’s grooming. Take a look at the winning looks created by 2021's five Global Champions.










André Luís de Jesus, Brazil: a tall, long linear flat top with a solid shape to add strength andintensity featuring American Crew Pomade.
American Crew has announced André Luísde Jesus of Brazil, Attila Can of Germany, Ciara Madden of Ireland, Christian Ríos Torres of Spain and Serena Hussain Hill of U.K., as the Global Champions of the 2021 All-Star Challenge.
An annual global competition over 20 years in the running, American Crew All-Star Challenge highlights world-class talent in men’s grooming. Barbers and hair stylists across the globe are encouraged to showcase their skill and technique by creating signature looks with American Crew products to capture the spirit of the brand. Having evolved from a local competition to a global event, the All-Star Challenge has provided opportunities and industry inspiration for emerging barbers and groomers alike.
This year, the brand has chosen five Global Champions from 42 participating countries, awarding even more incredible talent and diversity in terms of hair textures, styles and trends.
“It’s always incredible to see the level of artisanship get better and better every year. But after aparticularly challenging year for the industry, it’s even more special to see how passionate this community remains about their craft,” said David Raccuglia, Founder of American Crew. “Our five winners showed unbelievable creativity and skill and brought forth their visions in a way that earned their spot amongst the world’s top industry-leaders. We look forward to seeing how this award helps push the boundaries of their careers in 2021 and beyond.”
The five Global Champions were chosen as their respective country’s winner by their in-country judging panel, before being submitted to The All-Star Challenge Global Committee. The Committee made their decision after careful consideration of the following judging criteria:
Barbering: mastery of clipper skills, fading and shaving
High Texture: ability to display technical skills, shape, and control whilst working with highly textured hair
Length: excellence in cutting and styling hair with length while maintaining a masculine edge
Retro: ability to recreate a classic cut from the past, with technical excellence in cutting and styling
Trend: ability to be creative and think ahead by producing a shape or style that could become a trend
With thousands of incredible submissions from talented barbers and stylists all over the world, these five looks stood out to the prestigious panel of judges and are acknowledged as today’s industry-leading talent. Swipe through our slideshow above to them all!
The five global winners will be rewarded with a number of prizes including a $5,000 cash prize and an allexpense paid trip to Barcelona, Spain to participate in an editorial photo shoot directed and shot by American Crew Founder, and renowned photographer, David Raccuglia.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai