Modern Salon
MenuMENU
SearchSEARCH

Serenza Salon & Spa Becomes First Ambassador for MadeTrue Hair

The wig-maker hopes to provide women who have been affected by hair loss with a solution.

by Staff
September 4, 2019
Serenza Salon & Spa Becomes First Ambassador for MadeTrue Hair

Serenza Salon & Spa will offer custom-made wigs for those who have been affected by hair loss

Photo courtesy of Serenza Salon & Spa.

2 min to read


MadeTrue Hair has announced that Serenza Salon & Spa has become its first salon ambassador that will offer custom-made wigs for those who have been affected by hair loss.

The salon led by Daniel Keane, colorist, stylist, and teacher, is one of the premier salons in the United States and has been named as one of the “Top 25 Salons in the country” by Glamour magazine. The full-service salon offers hair, nail, skin and body care treatments.

Ad Loading...

“As hairdressers, we are touched and inspired by the people who sit in our chairs since we know them on such a personal level. So, when it comes to health and wellness, we are equipped to offer support with the affordability and quick turnaround by MadeTrue Hair,” said Keane. “Personally, I’ve had too many family and friends shook by cancer, alopecia, rosacea, and hormonal changes. I feel honored that they come to me and my salon for solutions. It’s been quite the journey for these clients, and in most cases, I’ve seen first-hand how a well-done, fitted wig with the client’s matched hair color changes their self-image.”

MadeTrue hair is a digital luxury wig company located in Silicon Beach, California. The wigmaker hopes to provide women who have been affected by hair loss with a solution. Serenza Salon & Spa is leading and encouraging other salons to join and become ambassador salons as well.

For more information, visit www.madetruehair.com.

More In The Know

A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Ad Loading...
A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...
In The Know|News|May 22, 2026

Aura Salonware Announces 2026 Scholarship Winners

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Ad Loading...