
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
In the vast array of skincare products available, it is easy for serums, oils and moisturizers to blur together and leave us confused about what products are important for proper skincare and how to apply them. To clear up some of this ...

In the vast array of skincare products available, it is easy for serums, oils and moisturizers to blur together and leave us confused about what products are important for proper skincare and how to apply them. To clear up some of this confusion, MODERN SALON asked Georgia Katritsis, Territory Manager and West Coast Regional Educator for Decléor, a few questions on facial care products and methods.
MS: What makes a facial serum different from facial oil?
Katritsis: Facial serums are water-based, containing vitamins and antioxidants,” says Katritsis. “They are chemically formulated with smaller molecules that are able to penetrate further into the skin, thus making them extremely effective. Many facial serums come in pump or dropper applicators to dispense. It is best to apply two to three pumps on cleansed and toned skin followed by a moisturizer.
Facial oils consist of a blend of several Essential Oils that work to deliver optimal beauty results. Essential Oils can contain over 200 different molecules! They have perfect affinity with our skin’s cutaneous lipids and work to the core of the epidermis. These oils are rapidly absorbed by the skin. For this reason, when using a pure and highly concentrated product, such as Decléor’s Aromessence, only two to three drops of the products are needed on-top of a cleansed and toned skin, again followed by a moisturizer.
MS: How are serums and oils different from moisturizers? Should they be used with, or instead of moisturizers?
Katritsis: Great question! People are often confused about the differences between a moisturizer and a facial serum, and may be unsure if they should use one or both products. While facial serums and oils can provide you with added moisture, the main reason you’d want to use a facial serum is to get added nutrients into the deeper layers of your skin that a regular moisturizer is unable to reach. For this reason, the serum or oil and a moisturizer pairing are designed to work in conjunction with each other, not alone. While the serum or oil is able to penetrate the skin on a deeper level and work on the inside, the moisturizer protects on the outside and also enhances the effect of the serum or oil.
Moisturizers are generally made-up of oil and water bound together by an emulsifier making the molecular structure larger, allowing it to only penetrate into the upper layers of the skin. This allows the moisturizer to seal and lock-in moisture. A facial serum on the other hand, is able to penetrate into all three layers of the skin because it is made of smaller molecules. The serum’s ability to go deeper into the skin is what allows it to combat many skin concerns at their core.
MS: How can facial oils and serums be used in the salon? Can they be incorporated into facials and spa treatments?
Katritsis: By using essential oils in professional treatments, you not only receive the benefits of these tiny, complex and potent oils which contain vitamins, minerals and hormones, but also receive a physiological, psychological, sedating and stimulating reaction of your mind, body and senses. Decléor’s Professional Spa Treatments are inspired by a rare combination of the energy of essential oils and the concentrate of natural active ingredients in our treatments, including our signature Aromessence serums, products and expert masks that provide effectiveness that heighten and create instant relaxation, well-being and utter Zen.
MS: How can estheticians educate clients in the salon on the use of facial oils/serums?
Katritsis: The number one key lesson to learn is that less is more. Whether using a facial serum or oil, both should be applied in small quantities to a cleansed face morning and evening, followed by a moisturizer to lock all the nutrients in for a glowing completion.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai