Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Skin Care for the Hair: Nioxin Night Density Rescue Treatment Launches at Wella Studio
Recently, at the Wella Studio in Woodland Hills, CA, an audience of invited stylists and salon owners were introduced to new Night Density Rescue from Nioxin, a leave-on scalp treatment designed to protect against and neutralize oxidation, ...
March 2, 2016
Four models with specific hair concerns helped debunk the idea that Nioxin should be reserved for clients with visible scalp.
2 min to read
Recently, at theWella Studio in Woodland Hills, CA, an audience of invited stylists and salon owners were introduced to new Night Density Rescue from Nioxin, a leave-on scalp treatment designed to protect against and neutralize oxidation, which leads to hair loss. The new treatment features NIOXYDINE24 technology, clinically proven to promote hair density by providing antioxidants to the scalp surface. The new treatment was inspired by NIOXIN’s skin care approach to hair care and the body’s nightly regeneration cycles.
According to Wella's research, 80 percent of clients are looking to retain their hair. Wella artists/educators Manny SanMartin and Oliver Shortall demonstrated cuts and styling that work well for clients concerned about thinning and who want the appearance of fuller hair. Their four models each had specific hair concerns and helped debunk the idea that Nioxin should be reserved for clients with visible scalp. Nearly everyone, Shortall commented, would like to preserve their hair and reduce hair fall. "And if they have thinning, it's important to help them embrace it, not hide it."
Manny SanMartin and Oliver Shortall with their models at the Wella Studio LA.
Recent studies have shown that free radicals in the environment can trigger scalp oxidation and ultimately, hair thinning, Free radicals are unstable molecules that in an attempt to become more stable, steal electrons from other molecules which results in oxidative damage. This process is similar to the skin damage caused by the sun. NIOXIN’s Night Density Rescue leaves no residue on the pillow and is suitable for all hair types.
KEY INGREDIENTS:
1) Biotin is an effective antioxidant found in a variety of food sources and is commonly used in products to fortify nails and hair
2) Caffeine hydrates the skin and thickens the outermost layer of the epidermis reducing roughness and fine lines
3) Vitamin E is a powerful antioxidant widely used in skin care products and is proven to reduce oxidative damage on the skin’s surface
4) Ginger Root Extract is proven to be an effective antioxidant that is commonly used in skin care products to enhance the appearance of dry, damaged skin.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai