MENU
SEARCHReportedly the most followed barber on social media, @arod23pr has found his niche by combining art with entertainment. Here he shares his tips on building a successful career - great tips for everyone in any beauty community.
@Arod23pr - the most followed barber on Instagram
Reportedly the most followed barber on social media, @arod23pr has found his niche by combining art with entertainment. At close to two million followers, the self-described “artist” offers more than 5,500 posts that are chock full of selfies, humorous videos, makeovers, classic barber cuts, art cuts, family shots and more. “Barbering Is Life” is his motto on his Facebook profile and he shares his mission, which is “To grow the barber community to the next level by posting daily videos that facilitate the education for upcoming barbers or barbers that just want to take their career to the next level.”
@Arod23pr - the most followed barber on Instagram
The social media superstar has learned the secret to building a following by cross promoting on all platforms. For example, his “Flat Top Hip-Hop Freestyle” You Tube video has more than 40,000,000 views – and he makes sure his Instagram followers know it! He shares a link from one platform to the other to build his own following. It works.
According to one follower, Arod’s success is not just about his talent (and he IS talented) but it’s also about his strategy – beyond cross promoting. “He’s consistent – posting regularly and predictably in a good way. He networks beautifully and has worked very hard to grow his presence,” says the fan who prefers to remain anonymous “His short videos are really skits. They are hysterical and worth watching over and over.” It turns out, that for Arod, it really is the perfect formula.
MODERN caught up with the artist at the most recent Matrix Destination in Orlando, Florida. Arod was a guest of the brand, meeting fans, the press and his community. We asked for his top five tips for the barber community on how to be successful. The video is short and fun, but in a nutshell:
Just get active. Offer free cuts for friends, family, etc. Get your name out there. Grow your own community.
Treat everyone you meet as if he or she is already an existing client.
Use quality products. Invest in yourself and use the right stuff.
Use social media to grow your clientele. Make sure to hashtag your location!!
Get as much education as possible. Hairdressers should go to barbering events and barbers should go to hairdressing events “Like Matrix Destination,” Arod says.
Check out this short video (#worthit) and let @Arod23pr answer in his own style. Make sure to WATCH TO THE END!!!:
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
