MENU
SEARCHAward Winning Agency Founder, Kelly Ehlers, to Lead Social Media Training For Stylists and Salon Owners in New York and Los Angeles
Kelly Ehlers is a recognized leader and expert in social media and mobile media for the salon and beauty industry, working with salon owners, schools, celebrity stylists and manufacturers. As president of Evoke Brands, Ehlers spearheads a team that specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. Most recently, Kelly was recognized for her social expertise by being named a semi-finalist for Entrepreneur magazine’s 2014 Emerging Entrepreneur of the year.
The following is an overview of the classes to be held at the Wella Studio in Los Angeles and New York, where Ehlers will walk attendees through the social media basics, hands-on learning and also strategy development. Learn more about the sessions below – and to register, call: 1.800.422.2336.
CLASS 101: An Introduction to Social Media: Building Your Brand Through Social Storytelling
ABOUT: In this Introduction to Social Media, Kelly Ehlers will walk you through the most applicable and popular platforms for your salon and/or personal brand. You’ll receive a high level overview of the basic skills; explore the anatomy of popular and applicable social platforms and proven strategies that drive business.
• Los Angeles: November 3rd
Details – http://bit.ly/WESoMeLA
• New York: November 16th
Details – http://bit.ly/EvokeWENYC
- SOCIAL SKILL LEVEL: Beginner – Intermediate
- COST: $50
- LENGTH: 2 Hours
CLASS 201: Master the Technical Basics: An In-Depth Hands-On Technical Workshop
ABOUT: Ready to dive in to learn the ins and outs of Facebook, Twitter and Instagram? Grab your devices for this interactive, hands-on workshop. From creating and properly setting up your social profiles to optimizing your platforms for search, the Evoke Brands team will demonstrate tips and tricks to make social media easy for even the most novice of users.
• Los Angeles: November 3rd
Details – http://bit.ly/EvokeWE201LA
• New York: November 16th
Details: http://bit.ly/EvokeWE201NYC
- SOCIAL SKILL LEVEL: Beginner – Intermediate/Technical Novice
- COST: $150
- LENGTH: 3 hours
CLASS 301: Creating and Implementing a Social Strategy: Developing your Brand’s Voice
ABOUT: Your background. Your history. Your personality. These are all factors that make up your story - the story that sets you apart from the crowd and creates interest around your brand. Now that you know the technical ins and outs of your social platforms, we’ll take you through the process to create a social storytelling strategy in this workshop. In addition to ‘filling the books,’ we’ll teach you how to use story media to promote your brand and elevate the profile of your salon above and beyond your current community.
• Los Angeles: November 4th
Details: – http://bit.ly/EvokeWE301LA
• New York: November 17th
Details: – http://bit.ly/EvokeWE301NYC
- SOCIAL SKILL LEVEL: Attendees should be familiar with the technical use of Facebook, Twitter and Instagram prior to attending.
- COST: $200
- LENGTH: 6 Hours
TO SIGN UP, PLEASE CALL: 1.800.422.2336. Please note, the classes are open to all industry professionals. For more educational or service offerings from Evoke please go to: www.evokebrands.com
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
