Kelly Ehlers is a recognized leader and expert in social media and mobile media for the salon and beauty industry, working with salon owners, schools, celebrity stylists and manufacturers. As president of Evoke Brands, Ehlers spearheads a team that specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. Most recently, Kelly was recognized for her social expertise by being named a semi-finalist for Entrepreneur magazine’s 2014 Emerging Entrepreneur of the year.

The following is an overview of the classes to be held at the Wella Studio in Los Angeles and New York, where Ehlers will walk attendees through the social media basics, hands-on learning and also strategy development. Learn more about the sessions below – and to register, call: 1.800.422.2336.

CLASS 101: An Introduction to Social Media: Building Your Brand Through Social Storytelling

ABOUT: In this Introduction to Social Media, Kelly Ehlers will walk you through the most applicable and popular platforms for your salon and/or personal brand. You’ll receive a high level overview of the basic skills; explore the anatomy of popular and applicable social platforms and proven strategies that drive business.

• Los Angeles: November 3rd

Details – http://bit.ly/WESoMeLA

• New York: November 16th

Details – http://bit.ly/EvokeWENYC

- SOCIAL SKILL LEVEL: Beginner – Intermediate

- COST: $50

- LENGTH: 2 Hours

CLASS 201: Master the Technical Basics: An In-Depth Hands-On Technical Workshop

ABOUT: Ready to dive in to learn the ins and outs of Facebook, Twitter and Instagram? Grab your devices for this interactive, hands-on workshop. From creating and properly setting up your social profiles to optimizing your platforms for search, the Evoke Brands team will demonstrate tips and tricks to make social media easy for even the most novice of users.

• Los Angeles: November 3rd

Details – http://bit.ly/EvokeWE201LA

• New York: November 16th

Details: http://bit.ly/EvokeWE201NYC

- SOCIAL SKILL LEVEL: Beginner – Intermediate/Technical Novice

- COST: $150

- LENGTH: 3 hours

CLASS 301: Creating and Implementing a Social Strategy: Developing your Brand’s Voice

ABOUT: Your background. Your history. Your personality. These are all factors that make up your story - the story that sets you apart from the crowd and creates interest around your brand. Now that you know the technical ins and outs of your social platforms, we’ll take you through the process to create a social storytelling strategy in this workshop. In addition to ‘filling the books,’ we’ll teach you how to use story media to promote your brand and elevate the profile of your salon above and beyond your current community.

• Los Angeles: November 4th

Details: – http://bit.ly/EvokeWE301LA

• New York: November 17th

Details: – http://bit.ly/EvokeWE301NYC

- SOCIAL SKILL LEVEL: Attendees should be familiar with the technical use of Facebook, Twitter and Instagram prior to attending.

- COST: $200

- LENGTH: 6 Hours

TO SIGN UP, PLEASE CALL: 1.800.422.2336. Please note, the classes are open to all industry professionals. For more educational or service offerings from Evoke please go to: www.evokebrands.com