Sola Salons announced that 20,000 independent beauty professionals compromise its diverse and far-reaching community, ushering in a new generation and paradigm of beauty meets entrepreneurship. This historic and industry-first achievement is a culmination of about two decades of innovation, leadership, and education by Sola to transform a once stagnant industry into a rich and dynamic network of independent beauty professionals. 

The salon suites brand is launching a social campaign through October 16, 2023 to recognize and celebrate its group of professionals. Sola will award $20,000 dollars total to Sola beauty professionals as a token of appreciation and to inspire growth by investing in themselves and their businesses. Eight Sola beauty professionals will be selected via Instagram entry and granted $2,500 dollars to further propel their careers forward with Sola Salons. As part of this monetary commitment, Sola will also provide $500 dollars to each of the eight winners’ salon locations to further spread inspiration and support with the broader community of professionals through education and events.

“Our one-of-a-kind Sola Salons community is a testament to our unwavering commitment to empower beauty professionals. For two decades, we've championed entrepreneurship, nurtured creativity, and provided a platform for success. Together with our incredible community of 20,000+, we're painting a vibrant future for beauty that's built on passion, talent, and limitless potential.”

— Christina Russell, CEO of Radiance Holdings, parent company to Sola Salons.

“At Sola Salons, we set our salon owners and beauty pros up for success by equipping them not only with a strong business and technical foundation, but critical skills for career longevity,” added Emily Alders, director of education at Sola Salons. “We’re humbled to have the opportunity to give back to our pros in such a meaningful way to help them not only reinvest in themselves, but continue to spark systemic change in beauty together.”