
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Soothe, the on-demand massage and wellness company, will be available in Honolulu starting June 2, 2016. The service brings licensed, vetted, and insured massage therapists to customers' homes, offices or hotels in as little as one ...

Soothe, the on-demand massage and wellness company, will be available in Honolulu starting June 2, 2016. The service brings licensed, vetted, and insured massage therapists to customers' homes, offices or hotels in as little as one hour.
Soothe has already launched in28 cities in the United States, Canada, and the U.K. since its inception in 2013 and will be available in over 40 cities by year's end.
"We're pleased to serve the residents of Honolulu as well as thousands of travelers staying there," says Soothe Founder and CEO Merlin Kauffman. "Everyone deserves to have a massage, whether they're on vacation, on business, or after a long day at the office."
Soothe offers on-demand Swedish, Deep Tissue, Sports, or Pre-natal massages between the hours of 8 am and midnight daily. Massages are fixed-price per person, and Soothe takes care of tax and gratuity. The prices are: $99 (60 minutes), $139 (90 minutes), and $169 (120 minutes). Soothe clients can also re-book the same therapist on future occasions.
"Our growth is really due to the experience our massage therapists deliver," adds Kauffman. "They provide spa-quality treatments without the hassle of finding parking or dealing with traffic. In addition, our massage therapists earn three to four times more than the industry standard."
Kauffman created the company while at Harvard Business School, a period when he was frequently traveling, and found it difficult to schedule a massage appointment outside standard business hours and locations. What started as a solution to his own problem, however, has grown into a flourishing business, with the number of massage therapists on the platform more than doubling since last year.
Soothe currently has a network of over 4,500 licensed, vetted and insured massage therapists globally. All Soothe massage therapists have been approved in-person, and only therapists who meet the requisite level of certification are accepted as Soothe massage therapists.
Clients can book a Soothe massage by downloading the iOS or Android app (soothe.com/app).
Clients may choose the type of massage, the treatment length, and the therapist's gender. Those who are unable to download the app can book via soothe.com, call (+1) 800.960.7668 from within the US and Canada, or call (+44) 808 178 0086 from within the U.K. All three booking options are available 24/7.
Soothe, the on-demand massage service and app, lets users schedule a same-day massage in the privacy of their home or hotel. Soothe currently serves the following cities and regions: Los Angeles, the San Francisco Bay Area, New York, London, Atlanta, Austin, Boston, Chicago, Dallas, Fort Worth, Ft. Lauderdale, Honolulu, Houston, Indianapolis, Miami, Minneapolis, Newark/Northern New Jersey, Las Vegas, Orlando, Philadelphia, Portland, Phoenix, San Diego, San Jose, Scottsdale, Seattle, Vancouver (British Columbia), and Washington D.C..
For more information, visit soothe.com, call (+1) 800.960.7668 from within the US and Canada, or (+44) 808 178 0086 from within the UK.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai