
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Sport Clips Haircuts, the nation’s leading men’s and boys’ hair care provider, and SalonUltimate, the salon industry’s top software provider, announce a 7-year partnership.

Edward Logan, CEO and president of Sport Clips
Sport Clips Haircuts, the nation’s leading men’s and boys’ hair care provider, and SalonUltimate, the salon industry’s top software provider, announce a 7-year partnership, during which SalonUltimate, powered by BookedBy, will continue to be the exclusive provider of point-of-sale, store operations and online check-in software to Sport Clips’ 1,900-store system.
“Sport Clips and SalonUltimate have been working together since 2016 to build the most reliable, easiest-to-use, best-in-class software with the most intuitive interface for the salon, spa and men’s haircut space,” says Sean Maney, founder and CEO of SalonUltimate. “We perfected online check-in, contactless checkout, walk-in wallboard and check-in kiosk. Our continued focus is to provide the best product for our customers. We are grateful to the Sport Clips team for showing their confidence in us with this 7-year exclusive contract.”
Sport Clips was the first hair care franchise business with a presence in all 50 states and Canada. Celebrating its 30th anniversary in 2023, Sport Clips was once again named a top 30 franchise in the annual Entrepreneur “Franchise 500” ranking this year.
“Sport Clips and SalonUltimate have merged two best-in-class teams to develop and execute a roadmap to build the most sophisticated, practical, functional system for multi-unit businesses, especially for the salon, spa and barbershop vertical,” adds Edward Logan, CEO and president of Sport Clips. “Sport Clips is excited to deliver stability and business-driven functionality to help our franchisees drive their profitability. We are also very focused on enhancing the Championship Haircut Experience for Sport Clips’ clients through the holistic digital experience and by using digital to further client convenience.”
In addition, SalonUltimate, powered by BookedBy, offers best-in-class customer support, thanks to a highly trained, humanpowered support team. The help-line is always answered by a real person—not a chatbot or AI. SalonUltimate’s Software as a Service solution provides the industry’s highest reliability. The company also provides state-of-the-art security features,
including biometric authentication, timed logout and geofencing.
About Sport Clips Haircuts
Sport Clips Haircuts is headquartered in Georgetown, Texas. It was established in 1993 and began franchising in 1995. The sports-themed haircutting franchise, which specializes in haircuts for men and boys, offers online check in for clients, and ranks #30 in the Entrepreneur “Franchise 500” for 2023 and is listed in Franchise Direct’s 2021 “Top 100 Global Franchises.” There are almost 1,900 Sport Clips stores open in the United States and Canada. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars, offers veterans preferential pricing on haircuts and franchises, and was named a 2021 Top Franchise for Veterans by Entrepreneur. Sport Clips provides “Haircuts with Heart” through its annual Help A Hero fundraiser, which has contributed $13 million to the VFW; has a national partnership with St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants; and supports other national and local philanthropic outreach. Sport Clips is a proud sponsor of NASCAR’s Joe Gibbs Racing team and SRX Racing, and partners with other NCAA and
professional sports teams.
About SalonUltimate, powered by BookedBy
SalonUltimate develops and distributes Software as a Service for the salon, spa and barbershop industry and is headquartered in Austin, Texas. The company’s enterprise system provides an all-in-one solution for multi-unit salon, spa and barbershop businesses. In addition to Sport Clips, SalonUltimate customers include Perfect Look, Sharkey’s Cuts for Kids, Just for Him, Zona Salons, Diesel Barbershops, Acapello Aveda Salons and many more. BookedBy is the online appointment and walk-in queuing engine that separates SalonUltimate from the competition. With BookedBy, SalonUltimate’s customers enhance the value of the customer experience while increasing employee productivity.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai