Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
STAMP 2014: The Great Idea Swap
Meet all 50 STAMP--SALON TODAY Annual Marketing Program--winners for 2014!
September 4, 2014
2 min to read
The art designer for Local Honey used historic mug shots to create eye-catching ads which helped convey a vintage charm and quirky sense of humor.
Whether you’re working on a witty print ad, an engaging social media campaign or a trendy service menu, keeping your salon and spa marketing fresh, relevant and top-of-mind is tough these days--especially with the millions of other messages competing for your clients time, attention and action.
Have no fear. You can break through the clutter by borrowing and adapting a successful idea from our 2014 STAMP—that’s SALON TODAY Annual Marketing Program—our third annual ‘Show and Share’ competition. This year we have 50 winners in 30 categories.
The 2014 STAMP Winners
TRADITIONAL MARKETING
Print Advertisement
Local Honey, Greensboro, NC
Catalog
Paris Parker Salon & Spa, Hammond, LA
The Charles Penzone Salons had a bit of fun with their social media, inserting their owner in this famous selfie.
Direct Mail Piece
DIGITAL MARKETING
Salon/Spa Website
Josephine’s Day Spa & Salon, Houston, TX
Marketing Website
Habitude Salons & Spa, Seattle, WA
Mobile Marketing
Social Media Campaign
Centre Salons & Spas, Arvada, CO
Inspire Greatness Aveda Institutes, Denver, CO
E-Mail Promotion
E-Mail Newsletter
Urban Betty, Austin, TX
Salon/Style Blog
Urban Betty, Austin TX
Single Creative Social Media Post
Jon Alan Salons, Nashville, TN
No client can doubt the mission statement at RED 7 salon, it appears on pillows in the reception area.
The Charles Penzone Salons, Powell, OH
CAMPAIGNS
Guerilla (Low-Cost) Marketing Campaign
Elle Marie Hair Studio, Lynnwood, WA
Best Incorporation of a National Campaign
Overall Coordinated Campaign
Eric Fisher Academy, Wichita, KS
Atelier Salon & Atelier Studio, San Jose, CA
Habitude Salons & Spas, Seattle, WA
Philanthropic Campaign
Carmichael Salon and Color Bar, San Francisco, CA
Mane Attraction Salon, Phoenix, AZ
Co-Branded Campaign
Multi-Location Campaign
Mario Tricoci Salons & Spas, Palantine, IL
A Selfie Cash promotion for The Red Door/Elizabeth Arden Salons encouraged clients to snap a picture of their new style and post it to their social media pages for a discount at the front desk, a clever way to reach the friends of the client with a brand message.
BRANDED SALON MATERIALS
Service Menu, Overall Design
The Black Cat Salon & Spa, Kailua, HI
The Salon House, Champaign, IL
Client Loyalty Program
On-Hold Messaging
Progressions Salon Spa Store, Rockville, MD
IN-SALON MARKETING
In-Salon Merchandising Display
Vito Mazza Salon & Spa, Woodbridge, NJ
In-Salon Promotional Campaign
More In The Know
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Improving Texture Skills for All: Ulta Beauty and BBR Announce Pilot Launch of All Textures Certification (ATC) and Training
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Universe Walker to Host The Art of Dry Cutting Workshop in Brooklyn on July 20
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by Staff
Staying Informed: Why the Financial Conversation in Beauty Is Changing
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Dippity-Do Celebrates 60 Years of Hair Styling Innovation with Girls with Curls Collection
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by Anne Moratto
Covet & Mane Expands Hair Extension Color System with New Color Boost Drops
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by Staff
Sam Villa Receives the Beauty Changes Lives Legacy Award
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CND Relaunches SHELLAC with New Visible Light Lamp Technology
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