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STAMP 2014: The Great Idea Swap

Meet all 50 STAMP--SALON TODAY Annual Marketing Program--winners for 2014!

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 4, 2014
2 min to read


The art designer for Local Honey used historic mug shots to create eye-catching ads which helped convey a vintage charm and quirky sense of humor.

Whether you’re working on a witty print ad, an engaging social media campaign or a trendy service menu, keeping your salon and spa marketing fresh, relevant and top-of-mind is tough these days--especially with the millions of other messages competing for your clients time, attention and action.

Have no fear. You can break through the clutter by borrowing and adapting a successful idea from our 2014 STAMP—that’s SALON TODAY Annual Marketing Program—our third annual ‘Show and Share’ competition. This year we have 50 winners in 30 categories.

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The 2014 STAMP Winners

TRADITIONAL MARKETING

Print Advertisement

Local Honey, Greensboro, NC

Atelier Salon & Atelier Studio, San Jose, CA

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Catalog

Paris Parker Salon & Spa, Hammond, LA

The Charles Penzone Salons had a bit of fun with their social media, inserting their owner in this famous selfie.

Direct Mail Piece

Charles Penzone Salons, Powell, OH

Bella Bethesda Salon, Bethesda, MD

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Blo, Raleigh, NC

Jon Alan Salons, Nashville, TN

No client can doubt the mission statement at RED 7 salon, it appears on pillows in the reception area.

The Charles Penzone Salons, Powell, OH

CAMPAIGNS

Guerilla (Low-Cost) Marketing Campaign

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Garbo’s Salons, Omaha, NE

Mario Tricoci Salons & Spas, Palantine, IL

A Selfie Cash promotion for The Red Door/Elizabeth Arden Salons encouraged clients to snap a picture of their new style and post it to their social media pages for a discount at the front desk, a clever way to reach the friends of the client with a brand message.

BRANDED SALON MATERIALS

Service Menu, Overall Design

Salon Rootz, Medina, OH

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Mission Statement

Red 7 Salon, Chicago, IL

Business Card

J. Henry Salon, Inc., Portland, ME

Employee Recruitment Materials

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Progressions Salon Spa Store, Rockville, MD

IN-SALON MARKETING

In-Salon Merchandising Display

Vito Mazza Salon & Spa, Woodbridge, NJ

In-Salon Promotional Campaign

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