Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
STAMP 2014: The Great Idea Swap
Meet all 50 STAMP--SALON TODAY Annual Marketing Program--winners for 2014!
September 4, 2014
2 min to read
The art designer for Local Honey used historic mug shots to create eye-catching ads which helped convey a vintage charm and quirky sense of humor.
Whether you’re working on a witty print ad, an engaging social media campaign or a trendy service menu, keeping your salon and spa marketing fresh, relevant and top-of-mind is tough these days--especially with the millions of other messages competing for your clients time, attention and action.
Have no fear. You can break through the clutter by borrowing and adapting a successful idea from our 2014 STAMP—that’s SALON TODAY Annual Marketing Program—our third annual ‘Show and Share’ competition. This year we have 50 winners in 30 categories.
The 2014 STAMP Winners
TRADITIONAL MARKETING
Print Advertisement
Local Honey, Greensboro, NC
Catalog
Paris Parker Salon & Spa, Hammond, LA
The Charles Penzone Salons had a bit of fun with their social media, inserting their owner in this famous selfie.
Direct Mail Piece
DIGITAL MARKETING
Salon/Spa Website
Josephine’s Day Spa & Salon, Houston, TX
Marketing Website
Habitude Salons & Spa, Seattle, WA
Mobile Marketing
Social Media Campaign
Centre Salons & Spas, Arvada, CO
Inspire Greatness Aveda Institutes, Denver, CO
E-Mail Promotion
E-Mail Newsletter
Urban Betty, Austin, TX
Salon/Style Blog
Urban Betty, Austin TX
Single Creative Social Media Post
Jon Alan Salons, Nashville, TN
No client can doubt the mission statement at RED 7 salon, it appears on pillows in the reception area.
The Charles Penzone Salons, Powell, OH
CAMPAIGNS
Guerilla (Low-Cost) Marketing Campaign
Elle Marie Hair Studio, Lynnwood, WA
Best Incorporation of a National Campaign
Overall Coordinated Campaign
Eric Fisher Academy, Wichita, KS
Atelier Salon & Atelier Studio, San Jose, CA
Habitude Salons & Spas, Seattle, WA
Philanthropic Campaign
Carmichael Salon and Color Bar, San Francisco, CA
Mane Attraction Salon, Phoenix, AZ
Co-Branded Campaign
Multi-Location Campaign
Mario Tricoci Salons & Spas, Palantine, IL
A Selfie Cash promotion for The Red Door/Elizabeth Arden Salons encouraged clients to snap a picture of their new style and post it to their social media pages for a discount at the front desk, a clever way to reach the friends of the client with a brand message.
BRANDED SALON MATERIALS
Service Menu, Overall Design
The Black Cat Salon & Spa, Kailua, HI
The Salon House, Champaign, IL
Client Loyalty Program
On-Hold Messaging
Progressions Salon Spa Store, Rockville, MD
IN-SALON MARKETING
In-Salon Merchandising Display
Vito Mazza Salon & Spa, Woodbridge, NJ
In-Salon Promotional Campaign
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai