From musician to award-winning stylist and platform artist, Joseph Cartegena’s transition was meant to be. "I had the calling to be a hairdresser," says Cartegena. "I created and cut the hair of all my band members. In that I found my calling."

Now, after 26 years in the beauty industry, Cartegena oversees everything on the salon floor as Director Stylist and President of Genacelli Salon and Day Spa. As the newly elected President of Cosmetologists Chicago Board of Directors, Cartegena takes a hands-on roll in Chicago's America's Beauty Show.

QUOTES FROM CARTEGENA:

“Shu Uemura and Kerastase are our go-to products at Genacelli. I use Essence Absolue on all of my clients; it’s one of my favorite products. Plus it’s nourishing for hair and skin.”

“I use Spornette brushes with boar bristles to set the hair of my clients, and Denman ceramic round brushes for session work. These brushes preen and polish the cuticle. They make a huge difference with the final results.”

“I use Matsuzaki and KASHO shears. I rotate between them, some I use for general cutting, some for coarse hair and some for detailing. I like to shake them up to keep my work looking fresh.”

“We offer a multitude of amenities for clients while they get their hair cut or are waiting for it to process. Our Look Book and Trend Catalogues offer clients styling ideas.”