The Italian Trade Agency (ITA), in collaboration with Cosmetica Italia, will proudly represent Italian excellence at Cosmoprof North America in Miami, from January 21-23, 2025. Showcasing cutting-edge innovations in skincare, haircare, and packaging, ITA will present the prestigious Italian Pavilion, highlighting the best in Made in Italy craftsmanship.

This dedicated space will feature leading Italian brands known for their unparalleled quality, innovation, and sustainability. Trade show attendees will gain an exclusive look into the latest innovations and trends, experiencing firsthand what sets Italian beauty apart on the global stage. The pavilion also offers the U.S. audience a chance to experience the Italian lifestyle and quality through exceptional beauty products.

WHAT TO EXPECT FROM ITA 

The activation at the ITA Lounge will feature a Vanity Station offering hair and skincare treatments with Italian products, enhanced by photoshoots showcasing the participating exhibitors. Influencers and celebrity artists such as Gianluca Mandelli and Carolina Banegas will demonstrate Italian products through trend-setting techniques and looks, amplifying the experience both at the event and across social media platforms.

Cocktail gatherings on January 21 and 22 (4pm to 6pm) at the ITA Lounge will create valuable networking opportunities and allow attendees to explore the Made in Italy offerings in a vibrant and engaging atmosphere. Collaborations with media partners and curated retailer visits to Italian booths will further highlight the Italian Pavilion's presence.

U.S. imports of cosmetics from Italy in November 2024 amounted to 1.69 billion dollars, an increase of 14.8% compared to the same period in 2023. Italy is currently the third-largest supplier to the United States, with a market share of 11.3%. In 2023, U.S. imports of beauty-related products from Italy totaled 1.62 billion dollars, with a market share of 11.5%.

The Italian Pavilion will be strategically positioned to ensure maximum visibility and engagement, with companies across the Skincare, haircare sectors showcasing their latest offerings:

Skincare Section: BEST COLOR COSMETICS, PDT COSMETICI, T-BEAUTY, UMBRIA OLII INTERNATIONAL, JACKLON, N&B, CRISTIANA BELLODI, MORGAN, OFICINE CLEMAN, NATURALIA TANTUM, MARSC DISTRIBUTION, LA DISPENSA, MAXYMOVA COSMETICS, COSMETICA HUB, ARTE DEL PROFUMO, PIUMA CARE, CALLEGARI.
Haircare Section: CREATE IMAGES, ORGANICALS, HENBOR, ITALIAN GROUP, D.D.A. , SIC, KLERAL SYSTEM,  MYOSOTIS, IPPA,  ITCO, HARBOR, UNIVERSAL BEAUTY PRODUCTS, LAB37, HAIR COMPANY PROFESSIONAL, BIOCLIN. 

Packaging: AB COSM, GI PICCO'S COSMETICS, COSMESIT, GIFLOR.

ABOUT THE ITALIAN TRADE AGENCY

ITA is committed to supporting Italian brands by organizing projects, networking events, and B2B initiatives that strengthen their presence in the U.S. market. This pavilion will offer an engaging and authentic glimpse into the world of Italian beauty. With a focus on innovation, sustainability, and the luxurious Italian lifestyle, Cosmoprof Miami 2025 is poised to captivate the U.S. market’s interest and solidify Italy’s position as a global leader in the beauty industry.

U.S. imports of cosmetics from Italy in November 2024 amounted to 1.69 billion dollars, an increase of 14.8% compared to the same period in 2023. Italy is currently the third-largest supplier to the United States, with a market share of 11.3%. In 2023, U.S. imports of beauty-related products from Italy totaled 1.62 billion dollars, with a market share of 11.5%.

Cosmoprof Miami 2025 promises to be a premier platform for Italian companies to showcase their expertise, connect with industry leaders, and expand their reach in the thriving American beauty market.

About Cosmetica Italia – The Personal Care Association:
Since 1967, Cosmetica Italia has been the definitive voice of the Italian cosmetics industry and its supply chain. Representing nearly 650 companies, from multinational giants to small and medium-sized enterprises, Cosmetica Italia encompasses packaging, raw materials, and machinery manufacturers across Italy. The association accounts for 90% of the industry’s turnover in Italy, which exceeded 15 million euros in 2023. Cosmetica Italia is a key partner of BolognaFiere Cosmoprof, the driving force behind Cosmoprof Worldwide Bologna – the world’s premier cosmetics trade fair – and its international iterations for over five decades.

About the Italian Trade Agency (ITA):
Since 1926, The Italian Trade Agency (ITA) with 79 offices worldwide has been the Italian governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. The beauty department, based in New York City, works on increasing the awareness of Italian products in the U.S. by being the point of reference for trade and press and promotion of the beauty sector through education, informational materials, special events, and promotions. For more information on the ITA and its presence in Italy and the world, please visit: www.ICE.IT

LinkedIn: https://www.linkedin.com/company/ita-new-york

Instagram: https://www.instagram.com/extraitastyle/?hl=en