
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The individuals who make up the workforce behind salons and barbershops around the country are asking their elected officials to #KeepUsWorking safely through the global pandemic.

The individuals who make up the workforce behind salons and barbershops around the country are asking their elected officials to #KeepUsWorking safely through the global pandemic.
The movement is led by Floyd’s 99 Barbershop and includes global beauty names Wahl, Titan Barber, Robert Cromeans, Collin Caruso and independent salons, barbershops and workers across the country.
A press release from #KeepUsWorking, which is being led by barber and Floyd'sTechnical Director Patrick Butler, notes that the beauty industry in America in uniquely positioned as it disproportionally employs minorities who are the most negatively impacted from the pandemic, is made up by local small business owners and has abided by strict health and safety standards for decades. The industry requires ongoing license and inspections by State Boards ensuring professionals are adhering to aggressive safety and sanitation process with a history of protecting beauty professionals and their customers.
The positive impact from the extensive training is more than anecdotal. A July 14 Center for Disease Control and Prevention report found that “among 139 clients exposed to two symptomatic hair stylists with confirmed COVID-19 while both the stylists and the clients wore face masks, no symptomatic secondary cases were reported.”
The economic impact of the US beauty industry and its workforce is outlined in this White Paper by the International Salon and Spa Business Network:
47% of the salon industry workforce are minorities
60% of salon businesses owners are women
Employs more than 2.3 million workers in the US
Generates more than $57 billion in sales each year
More than $37.7 billion paid in wages each year
Over $3.7 billion in income taxes to federal and local governments each year
More than 1.2 million salon industry shops
The majority of salons are locally owned, small businesses
The Bureau of Labor Statistics projects a growth of 10% jump in career opportunities for barbers, hair stylists, and cosmetologists over the next 10 years -- well above the national average
A historically leading industry for job growth

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai