
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Who We AreVia cloud-based technology, SureTint software acts as a personal assistant, capturing work flow and providing business insight and solutions to manage and grow color business. SureTint provides precise color and batch sizing, ...



Who We Are
Via cloud-based technology, SureTint software acts as a personal assistant, capturing work flow and providing business insight and solutions to manage and grow color business. SureTint provides precise color and batch sizing, inventory management and reporting, and accurate, repeatable results leading to measurable savings and less waste. Because the software captures real-time data, it provides reporting and management tools never before available in the industry.
First Person
SureTint Technologies CEO Elizabeth K. Christie details the company’s newest offering and how it will change the way salons do business.
Smart Software
The launch of Mia (My Intelligent Assistant) is by far SureTint’s most significant and advanced offering. This intuitive, fun and portable software benefits owners, managers, colorists and their clients, who will love the precise, repeatable results. Mia provides complete insight into your color and chemical service business that revolutionizes the way business will be conducted in the future.
A Mission to Manage
The mission behind Mia by SureTint is to provide the most innovative software solutions for today’s professional beauty industry that supports artistry and provides essential tools to run and measurably grow your business. Mia changes the industry’s standards and ways of managing a salon’s most important service area. Mia software’s intuitive functionality consistently produces desired results, leaving clients feeling satisfied, excited and loyal to their salon and stylist/colorist.
Waste Not, Want Not
Mia’s specific color and batch-sizing technology means there will no longer be large numbers of half-empty bowls of color in the sink. This innovative software reduces overall waste, which benefits the salon’s bottom line, as well as our planet! Mia’s on-demand reporting suite provides insight into consumption, inventory, trends and more.
Getting to Know Your Color Biz
Mia is the first of its kind and is the only software that can provide positive and measurable benefits to a salon’s bottom and top line, as well as support their salon team and overall operations. There is simply no system like it. Who wouldn’t want complete insight into every aspect of their important color and chemical business? Mia provides specific advantages to owners, managers, colorists and ultimately their clients who have an enhanced salon experience with optimum results.
“Mia (My Intelligent Assistant) is unique software that provides complete training to salons, 24/7 access to customer support, online training videos and education material.” —ELIZABETH K. CHRISTIE
Brand Basics
Online: suretint.com
Professional hotline: 877.820.1656
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This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai