At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
by Anne Moratto
Sustainability in Beauty: The Green Beauty Community Becomes a Nonprofit
This transformation comes at a key moment, as GBC proudly participates in Earth Gives Day 2024—a nationwide initiative running from September 6 through October 1, which elevates the critical work of environmental and climate-focused nonprofits.
by Staff
September 24, 2024
At The Green Beauty Community Foundation, their mission is simple yet powerful: to make sustainable beauty the new standard. They believe that beauty should not come at the cost of our planet.
Green Beauty
2 min to read
The Green Beauty Community (GBC) is excited to announce its transformation into a nonprofit organization, amplifying its commitment to making sustainable beauty practices the industry standard.
GBC met with key industry leaders at America's Beauty Show – including Pivot Point International, Innersense Organic Beauty, Oway, Insight Professional, Lucas Products, and Green Circle Salons – to discuss how to best support industry sustainability, leading to the decision to transition GBC into a 501(c)(3) nonprofit. This allows GBC to better serve the industry with resources, education, and community engagement aimed at promoting environmentally friendly practices.
Daniel Johnson, Founder of The Green Beauty Community, shared, "As a nonprofit, we are now uniquely positioned to accelerate our mission of driving sustainability in beauty. Our goal is to empower professionals, brands, and consumers alike to embrace eco-conscious choices that benefit both people and the planet."
This transformation comes at a key moment, as GBC proudly participates in Earth Gives Day 2024—a nationwide initiative running from September 6 through October 1, which elevates the critical work of environmental and climate-focused nonprofits. Earth Gives Day provides a unique opportunity for supporters to contribute directly to causes like GBC, helping address pressing environmental challenges.
"Joining Earth Gives Day is a natural extension of our mission to make sustainable beauty the new norm," Johnson added. "We invite our supporters, industry partners, and the broader community to unite with us. Your contributions will directly fund initiatives aimed at educating and inspiring sustainable practices throughout the beauty industry."
How You Can Support Earth Gives Day:
● Donate: Visit Earth Gives GBC to contribute and support our mission.
● Share: Help us spread the word by sharing our Earth Gives Day campaign using hashtags #EarthGivesDay, #EarthGives, and #EarthGivers.
● Get Involved: Create your own fundraising page on our Earth Gives profile to amplify the impact and engage your network.
Join us as we unite with other passionate organizations to make a lasting impact on our planet.
Together, we can drive the change needed to create a sustainable future.
For more information, visit our website at greenbeautycommunity.com/ or contact us at
info@greenbeautycommunity.com.
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