Sweis Inc. Professional Salon & Spa Products invited one hundred and fifty salon professionals from California and Nevada for a full day of business building and artistic education with Moroccanoil’s Nancy Dobell, Senior Director, Business and Brand Development, Robert Ham, Global Director of Education and Kevin Hughes, Artistic Director.  Held at an exclusive venue in Irvine, CA, stylists and salon owners were impressed by the quality of practical business and branding information presented, the dynamic artistic demonstration as well as the networking and relationship building opportunities.

“I learned how to market better and how to get buyer’s attention. I loved Nancy’s bluntness and that she spoke from the consumer viewpoint.” Serena Joyner, Salon Studios Palm Desert, CA.

“I’m on fire I’m so inspired. I gave Nancy a standing ovation.” Chadda Rhu, Icon Salon & Spa Las Vegas, NV.

“The seminar was a thump on the head for people who don’t like to sell.” Teresa Togo, Hue Salon & Spa Las Vegas, NV.

 Hughes and Ham presented eight models with styles and haircuts from Moroccanoil’s new Tradition of Beauty Collection, including a new twist on a top knot style with a faux bang. The artists shared with the audience product and styling tips and techniques as well as helpful suggestions for working with clients.

“As a family owned business, Sweis strives to demonstrate through our educational opportunities and our level of service that we are working hard to serve as a valuable and trusted resource for our salon partners. I believe that we effectively communicated this at the Moroccanoil Business Summit,” shares Karl Sweis, President of Sweis Inc. Professional Beauty Distributor. “We received very positive feedback from guests who were grateful for the information and excited to put it into action to improve their business practices.”

For more information on upcoming Sweis Academy educational opportunities visit www.sweisinc.com.