
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Don't get caught making any of these 25 most common sales mistakes offered by MiladyPro.Lack of Commitment: Maintain a commitment to results every single moment you are at work; utilize tools and resources to implement ideas quickly.Not ...


Don't get caught making any of these 25 most common sales mistakes offered by MiladyPro.
Lack of Commitment: Maintain a commitment to results every single moment you are at work; utilize tools and resources to implement ideas quickly.
Not Listening to the Client: Avoid interrupting. Get key facts, isolate problems, and send the right message, both verbally and non-verbally: “I am here to help you.”
Not Empathizing with the Client: Try to see the other person’s perspective; remember that you are not going to be thought of as the most important item on the day’s agenda. Develop respect for the client’s time.
Seeing the Client as an Adversary: Strive to get the client to work with you; do not approach the sale from a confrontational mindset.
Getting Distracted: Concentrate throughout the service; do not become disoriented by confusing or negative remarks from the client.
Not Taking Notes: Establish control and reinforce the prospect’s desire to offer information by taking down key facts on a note pad or client information sheet.
Failing to Follow-Up: Be sure to send professional-looking thank-you notes at key points in your client relationship.
Failing to Keep in Contact with Past Clients: Remember that someone who falls out of your current customer base may still be a highly qualified client. Be sure to periodically connect and welcome them back or find out how you can win them back.
Not Planning the Day Efficiently: Commit to a daily schedule and measure your actual performance against it.
Not Looking Your Best: Put forward a sharp, well-groomed professional image when showing up to serve clients.
Not Keeping Tools Organized: Always keep your desk, station, samples, and other materials neatly organized to reinforce your professional image.
Not Understanding or Relating to the Client’s Point of View: Isolate product benefits and highlight these for the prospect.
Failing to Take Pride in Your Work: Stand behind your product and your company with pride; talk frequently with others about what you do for a living.
Trying to Convince, Rather than Convey: Demonstrate in a compelling way how your product or service can address relevant concerns. Do not apply “high pressure” sales tactics that ignore the needs of the client.
Underestimating the Client’s Intelligence: Strive to act as a conveyor of information; work with the customer to identify problems and find workable solutions.
Not Keeping Up to Date: Do not assume that, once a sale has closed, you need no longer attempt to learn about the problems of the customer.
Rushing the Sale: Let the sales cycle progress at the pace that is most appropriate for the customer.
Not Using “People Proof”: Build credibility by highlighting past successes with other customers.
Humbling Yourself: Operate from the assumption that you bring to the table a specific set of skills and a level of product knowledge that the other person can benefit from. Work with the client as a partner, not a number.
Being Fooled by Sure Things: Do not become distracted with sales on the horizon; this reduces your effectiveness in developing your customer base today.
Taking Rejection Personally: Try to develop resilience and self-assurance when confronting rejection; remember that hearing a “no” answer is the only way to get to a “yes” answer.
Not Assuming Responsibility: When faced with a “no” answer; consider asking the customer where you have gone wrong, or what mistakes you have made in their service.
Underestimating the Importance of Prospecting: Develop good prospecting skills and work daily to find new customers.
Focusing on Negatives: Approach obstacles from a positive frame of mind; avoid negative habits such as complaining and gossiping.
Not Showing Competitive Spirit: Establish strong “battlefield strategies” that will help your “army” attain its objectives.
For more tips to grow your sales and build your business, go to miladypro.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai