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SEARCHIn 2006, Rusk introduced its Deepshine Color to the market. This year, the brand is celebrating its 10th anniversary of the 100-percent gray coverage color line that was designed to deliver a premium color service at an accessible ...
2006: The beginning of Deepshine.
In 2006, Rusk introduced its Deepshine Color to the market. This year, the brand is celebrating its 10th anniversary of the 100-percent gray coverage color line that was designed to deliver a premium color service at an accessible price.
“We were taking the heritage of Rusk and broadening it to offer a true and complete portfolio,” says Alan Stockman, VP and general manager of Conair Pro. “We had brought so much to style, cleanse, treat and condition, but if you are truly going to serve salon profession-als, you need to be in the color space.”
To help Rusk celebrate, we take a look back at the past decade of the Deepshine umbrella’s launches, model shots and photoshoots.
“We were looking for the world’s most extraordinary haircolor, offering amazing color, clarity, condition, shine, excellent gray coverage and accuracy in level and formulation,” Stockman says. “I look forward to the next 10 years to make the first 10—which were really successful—look like just the beginning.”
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Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
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SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
