Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
The CurlBar by Hot Tools Named by People Style as a Fave Beauty Launch of 2017
In their list of brands they are living for in 2017, People Style names CurlBar, the only hair appliance to earn that distinction.
March 24, 2017
1 min to read
The CurlBar by Hot Toolsis ergonomically angled and uniquely shaped like an "L" which helps stylists achieve long-lasting curls in seconds without strain. This iron also features an optimal time feature, which can be set according to the client's hair type and texture.
Its unique design and curling efficiency caught the eye of the editors at People Style, who added the CurlBar to their list of "Beauty Product Launches We're Living For in 2017."
"Gone are the days of awkwardly holding your curling iron upside down and backwards in hopes of creating the perfect beach waves. With Hot Tools’ new curl bar, which is shaped at a 90° angle to easily spin your strands into spirals, all you need to do is hold the wand upright, wrap your hair around the bar and let your waves take shape."
--Jillian Ruffo, People Style
This singling out had Terri Taricco-Cropp, vice president of marketing for the professional beauty group at Helen of Troy, makers of the CurlBar, understandably proud.
"We are the ONLY hair appliance on the list!" Taricco-Cropp says. "Go Hot Tools and team!"
Originally posted on Salon Today
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