
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
It is no surprise that in this era of beautiful and healthy hair, scalp treatments have become one of the hottest services in salons today. Rene Furterer has a heritage in this service, and does so perfectly.





A deep scalp massage at the Rene Furterer Spa and Institute, Paris.
It’s common knowledge that the best hair comes from a well maintained scalp. It is no surprise that in this era of beautiful and healthy hair, scalp treatments have become one of the hottest services in salons today.
MODERN turned to the Rene Furterer brand, pioneers in the scalp treatment arena, to learn more. Founded in Paris in the mid 1950’s, stylist Rene Furterer created his products and treatments after acknowledging that hair could only be repaired and revitalized from the roots of a healthy scalp. A botanical expert, Furterer created plant based hair care products designed to heal hair in a more natural way. The Rene Furterer philosophy of “Beautiful hair grows from a healthy scalp, like a plant in fertile soil,” first noted more than 60 years ago, resonates today more than ever.
The Rene Furterer story began in Provence, France when the young Furterer became fascinated with botany while working on plants with his grandmother. He observed that the most carefully cared for soil created the healthiest plants. Years later, when he entered the beauty world, he brought his beliefs with him, developing scalp treatments and massages to develop a cared for and nurtured base for better hair.
The innovative Furterer eventually found himself working in Paris in his wife’s salon. He was challenged, not just by scalps, but by the hair compromised by the Marilyn Monroe bleach-outs popular at the time. There were no products available to repair the damage, so he decided to create something himself. His solution became what is now known as the Karite Nourishing Mask and Complexe 5, both designed to revitalize and repair damaged hair. Then, in 1957, he opened his first hair spa, using these products and other new developments in a three-phase customized ritual of “Prepare, Cleanse, and Treat.” Using his masks and oils, Furterer was quoted as saying, “I turned towards nature to try formulas that seemed likely to improve the general state of hair. I worked on the assumption that nature, with all of its riches, would provide me with inexhaustible resources.”
There are 70 products in 21 ranges in the line in the United States (there are other products in other countries), including treatments , shampoos and styling products, all with the goal to address scalp health, thinning hair and all other hair and scalp needs and conditions. Primarily processed at the Gaillac site in France, key ingredients, including Argan, lavender, pfaffia, okara, Asteraceae, carob, Shea butter and Shea oil, are transformed and then blended to create the formulas. Committed to the planet, all the products are created with the environment in mind and applies a fair trade, supportive and accountable sourcing approach for the procurement of plants.
There are 4000 Rene Furterer Salons and spas throughout the world but the main spa in Paris is in a townhouse at 15 Place de la Madeleine in the heart of the 8th arrondissement. It is there that the brand receives all the French and international customers. An academy, for full training on both practical and technical for salon professionals and pharmacists, is on the 4th floor.
Each ritual is simple but intense, and highly personalized. Every visit begins with an diagnosis. Two private analysis rooms are right off the entrance, a beautiful reception area featuring a lovely retail display and elegant furnishings. A treatment specialist examines the hair and scalp using a patented diagnostic tool called a Capilliscope to determine the individual needs of the scalp and hair.
Once analyzed, the guest is escorted to the second level (via an elegant staircase) to a private treatment room which is dark and comfortable. There, based on the diagnosis, the client is "prepared" and treated to a lovely scalp massage where specific nutritional oils and stimulants are used on the scalp to activate circulation to leave the scalp receptive to treatment. This treatment can last anywhere from 45 to 120 minutes which is followed by a customized shampoo and conditioning rinse, the "cleanse" phase. Any issue is addressed including thinning, frizz, curl, dry scalp, dull, aged, weakened, fine/limp, coarse, damaged, color treated or oily prone. The last phase of "treat" takes place in the salon, just beyond the treatment rooms. The client is finished and styled with serums, creams, leave-ins and finishing sprays designed to purify, hydrate, nourish or desensitize; or beautify by either smoothing or enhancing texture or shine.
This service, along with the and scalp treatments - condensed versions of the Paris Institute rituals - are now taking place in the any of the 500 Rene Furterer salons and spa affiliates in the United States. The brand offers its own program for any salon professional to become a “Certified Scalp Therapist” – a perfect title for a perfect service.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai