MENU
SEARCHKnown for its luxe, purpose-driven hair care products and styling tools, Theorie is introduces its new Pure Professional line, using Elemental Botanical Complexes to treat and repair hair.
Restoring Collection as part of the Pure Professional line of products.
HauteHouse
Theorie's new Pure Professional line originated from the idea of the "power of pure, and nothing else."
The Pure Professional line is comprised of three formulas designed for restoring, smoothing and volumizing. Using a scientifically derived Elemental Botanical Complex, the full line contains shampoos, conditioners, treatment masks, a dry cleansing conditioner and layering hairspray. All products are free of parabens, phthalates and harsh additives creating the ultimate pure experience. The Smoothing line is also free of sulfates. Additional products will be available in 2017.
Each product is equal parts science and nature. Purified ingredients like sea kelp and quinoa proteins, camellia oil, monoi oil, lotus flower, rosewater and plum extracts deliver the ultimate in softness, shine and weightless volume.
Theorie is part of the HauteHouse umbrella, which contains hair care and styling brands ranging from professional tools to personal stylers.
“This is a breakthrough for us” says HauteHouse founder Charles Kline. “To meet the demand of professional stylists and salon owners, we’ve worked closely with our labs to create purpose-driven products that enhance the beauty and health of hair. Stylists will feel and see the difference in these products and their clients will reap the rewards.”
Pure Professional is now available in professional salons and retail locations throughout the country, as well as on www.yourtheorie.com.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
