
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Let's face it - people love taking selfies.Now there's a new piece of technology you can implement in your salon that makes the whole "selfie" experience easier for you, and your client.Selfie Mirror, a smart mirror that allows ...




Let's face it - people love taking selfies.
Now there's a new piece of technology you can implement in your salon that makes the whole "selfie" experience easier for you, and your client.
Selfie Mirror, a smart mirror that allows users to take photographs and post them straight to social media networks, is now offering beauty salons the chance to give their customers a new experience.
Selfie Mirror ships worldwide and allows users to take and then immediately post selfies to social network sites including Facebook, Twitter and Instagram. By rolling out their smart mirrors to salons, Selfie Mirror is providing a way for beauty businesses to offer something extra in the competitive global beauty market.
“People love taking selfies and posting them online,” says Selfie Mirror founder and CEO Karina Shemyakina. “Now, Selfie Mirror allows salons to use our smart mirrors to help their clients post pictures of their beauty treatments before they leave the store. This will help beauty salons promote their work and make the salon experience more fun for customers.”
Selfie Mirror boosts the marketing potential of any adopter - small businesses often have only a small marketing budget yet a Selfie Mirror costs just $400 per unit to buy. This can help salon businesses set themselves apart from the competition, as well as helping them to promote their work - for free - on the social media networks that their clients are most comfortable using.
“Selfie Mirror provides an easy and cost-effective marketing solution to small businesses all over the world,” Shemyakina continues. “With our product, salons and beauty therapists can advertise their work by encouraging clients to post photos of their beauty treatments online. The Selfie Mirror adds an extra fun dynamic to the traditional beauty salon industry.”

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai